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4 produkter
Hospitality Branding
Inbunden, 2012
1704 kr
Lägg i varukorg
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it …
Hospitality Branding
Häftad, 2012
211 kr
Lägg i varukorg
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it …
Hospitality Branding, Volume 2
New Insights and Case Studies
Inbunden, 2025
1704 kr
Lägg i varukorg
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated …
Hospitality Branding, Volume 2
New Insights and Case Studies
Häftad, 2025
227 kr
Lägg i varukorg
The second volume of Hospitality Branding brings together new insights and case studies that reflect evolutions in the study of hospitality branding. In recent years, the brand has become preeminent as the key to success. Previously, business strategy started with marketing and incorporated …
