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1 produkter
B2B Marketing and Sustainability
The Human Side of Business Relationships
Av Maria Ivanova-Gongne, Ilkka Ojansivu m. fl.
Inbunden, 2027
2557 kr
Kommande
Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make …
