Chris Murray – författare
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Unknown Conflicts of the Second World War: Forgotten Fronts is a collection of chapters dealing with various overlooked aspects of the Second World War. The aim is to give greater depth and context to the war by introducing new stories about regions of the world and elements of the war rarely considered.
These chapters represent new discussions on previously undeveloped narratives that help to expand our understanding of the interconnectedness of the war. It also provides an expanded view of the war as a mosaic of overlapping conflicts rather than a two-sided affair between massive alliance structures. The Second World War saw revolutions, civil wars, social upheaval, subversion, and major geopolitical policy shifts that do not fit neatly into the Allied vs. Axis 1939–1945 paradigm. This aim is to connect the unseen dots from around the globe that influenced the big turning points we think we know well but have really only a superficial understanding of and in so doing shed new light on the scope and influence of the war.
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Unknown Conflicts of the Second World War: Forgotten Fronts is a collection of chapters dealing with various overlooked aspects of the Second World War. The aim is to give greater depth and context to the war by introducing new stories about regions of the world and elements of the war rarely considered.
These chapters represent new discussions on previously undeveloped narratives that help to expand our understanding of the interconnectedness of the war. It also provides an expanded view of the war as a mosaic of overlapping conflicts rather than a two-sided affair between massive alliance structures. The Second World War saw revolutions, civil wars, social upheaval, subversion, and major geopolitical policy shifts that do not fit neatly into the Allied vs. Axis 1939–1945 paradigm. This aim is to connect the unseen dots from around the globe that influenced the big turning points we think we know well but have really only a superficial understanding of and in so doing shed new light on the scope and influence of the war.
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Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
Who are the gurus? They include:
• Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink.
The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
www.summary.com
From the Trade Paperback edition.1 301 kr
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