Christian Conrad – författare
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5 produkter
5 produkter
New Brand Spirit
How Communicating Sustainability Builds Brands, Reputations and Profits
Inbunden, Engelska, 2013
2 187 kr
Skickas inom 10-15 vardagar
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
New Brand Spirit
How Communicating Sustainability Builds Brands, Reputations and Profits
Häftad, Engelska, 2024
584 kr
Skickas inom 10-15 vardagar
Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
1 316 kr
Skickas inom 3-6 vardagar
Del 218 - Abhandlungen zum Deutschen und Europäischen Gesellschafts- und Kapitalmarktrecht
Die Dogmatik Der Gesellschafterliste: Ein Beitrag Zur Rechtsstellung Und Haftung Des Gmbh-Listengesellschafters Nach 16 I 1 Gmbhg
Häftad, Tyska, 2023
812 kr
Skickas inom 3-6 vardagar
1 205 kr
Kommande
This textbook on business ethics explores the central question of the extent to which moral values play a role as productive forces in the economy. By drawing on a wide range of ethical approaches and clarifications of key concepts, it conveys a comprehensive understanding of business ethics. In doing so, it deliberately refrains from adopting normative approaches.In order to demonstrate how ethical and unethical human behavior affects economic outcomes, the work integrates current research findings from the field of economics as well as from interdisciplinary areas such as psychology and sociology. The insights gained provide new perspectives for the practical application of business ethics.The knowledge relevant for students is first developed on a scientific basis and then presented in a structured and concise teaching format. It integrates insights from the behavioral sciences (psychology, social psychology, sociology, and behavioral economics) to provide a comprehensive and interdisciplinary perspective on business ethics.