Christina Banou – författare

Re-Inventing the Book: Challenges from the Past for the Publishing Industry chronicles the significant changes that have taken place in the publishing industry in the past few decades and how they have altered the publishing value chain and the structure of the industry itself.

The book examines and discusses how most publishing values, aims, and strategies have been common since the Renaissance. It aims to provide a methodological framework, not only for the understanding, explanation, and interpretation of the current situation, but also for the development of new strategies.

The book features an overview of the publishing industry as it appears today, showing innovative methods and trends, highlighting new opportunities created by information technologies, and identifying challenges. Values discussed include globalization, convergence, access to information, disintermediation, discoverability, innovation, reader engagement, co-creation, and aesthetics in publishing.

Describes common values and features in the publishing industry since the Renaissance/invention of printing Proposes a methodological framework that helps users understand current publishing issues and trends Focuses on reader engagement and participation Proposes and discusses the publishing chain, not only as a value chain, but also as an information chain Considers the aesthetics of publishing, not only for the printed book, but also for digital material

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.Explores the development of the visual identity of the book from the Renaissance to nowadays;Exhibits the impact of new techniques as well as of information and communication technologies on publishing;Discusses the transformations and transitions of the book (from the manuscript to the printed book, from the printed to the new forms of the book);Focuses on the creation of the typology and identity of the book;Highlights the role of the stakeholders of the publishing chain;Explains older and current issues of the visual appearance and identity of the bookComments on reader engagement and personalized publishing servicesExploits challenges and opportunities for the ongoing “aesthetics of the book” as well as for promotion strategies and publishing policies; andIntroduces a methodological framework that may serve for both theoretical approach and practical use.