Christina Kuttnig – författare

Seminar paper from the year 1999 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of West Florida, Pensacola, course: Integrated Marketing Communication Principles, language: English, abstract: The Internet as a new medium poses a special challenge for companies in reinforcing their public image, their advertising, distribution and marketing research, thus fulfilling various marketing objectives. Companies are increasingly recognizing the importance of applying a full-systems perspective in using their communication tools. The aim is to set the overall communication budget and the right allocation of funds to each communication tool. Web marketing is becoming a more and more vital component of a firm's marketing budget and therefore demands sensible and rational consideration and planning. It is vital for organizations that are considering an Internet marketing strategy to effectively coordinate each component. The bottom line is that organizations are putting themselves in the global marketplace. It is thus important for organizations to be critical of what works well and what meets their needs with an Internet marketing strategy1. The focus of this paper will be the food and beverages industry regarding its German-speaking Internet presence. The objective is to assess companies' Internet sites, including an evaluation of firms' Internet marketing performance with respect to competition and the numerous marketing opportunities available to them.

Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently 'gone global' from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the open-strategy approach of international marketing communications.