Christina Ravens – författare
Visar alla böcker från författaren Christina Ravens. Handla med fri frakt och snabb leverans.
2 produkter
Internal Brand Management in an International Context
Häftad, 2013
566 kr
Lägg i varukorg
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational …
Internal Brand Management in an International Context
E-bok, 2013
755 kr
Lägg i varukorg
Employees with a sound knowledge of and strong commitments to a brand are likely to display behaviors that conform to a brand’s identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational …