Christoph Fuchs – författare

This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks.But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality.Dr. Robert Neuhauser, Executive VP and Global Head People andLeadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis.Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics andEngineering Systems, Editor-in-Chief Systems Engineering

Dieses Buch ist ein unverzichtbarer Leitfaden für jeden, der an der Konzeption und Entwicklung von Produkten beteiligt ist. Es beantwortet zwei grundlegende Fragen: Wie können Unternehmen einen Innovationsprozess und ein Umfeld gestalten, das für ein erfolgreiches Produktdesign förderlich ist? Und: Wie kann man ein Produkt retten, wenn das ursprüngliche Konzept die Markterwartung der Kunden nicht erfüllt?Die Autor*innen erläutern, wie Unternehmen Innovationsansätze und den Grundsatz „Form follows Function" in der Systemarchitektur vereinen. Sie zeigen Methoden wie Market Understanding, Design Thinking, Design to Value, Modularisierung und Agility auf, die in Zeiten von Disruption, Unsicherheit und Komplexität unentbehrlich geworden sind und in zahlreichen Branchen erprobt wurden. Mit vielen Erfahrungsberichten, Beispielen und Fallstudien sowie hilfreichen Tools zur praktischen Anwendung. "Auf der grundlegendsten Ebene bringt dieses Buch Ordnung ins Chaos. Es setztunterschiedliche und hochrelevante Designansätze zu komplementären Lösungsansätzen für das Problem zusammen. Produktdesigner, Manager, Berater, Wissenschaftler und Studierende werden dieses wertvolle Buch sicher täglich zur Hand haben." Olivier L. de Weck, Ph.D. – MIT Professor für Luft- und Raumfahrttechnik und Engineering Systems, Chefredakteur Systems EngineeringDieses Buch stellt die Übersetzung einer englischsprachigen Originalausgabe dar. Die Übersetzung wurde mit Hilfe von künstlicher Intelligenz erstellt (maschinelle Übersetzung mit DeepL.com). Eine anschließende manuelle Überarbeitung erfolgte vor allem nach inhaltlichen Gesichtspunkten, so dass das Buch stilistisch von einer herkömmlichen Übersetzung abweicht.

This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on how to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it introduces and connects concepts like Market Understanding, Design Thinking, Design to Value, Modularization and Agility. It introduces readers to the essence of these main frameworks and provides a toolkit that explains both theoretically and practically when and how to utilize which one. The methods and processes described in this book have all been successfully tested in many industries. They apply in today’s market context of high uncertainty, complexity and turbulence, where innovation and disruption are essential. Readers will find answers to two fundamental questions: How can we implement an innovation process and environment that are conducive to successful product design? And, if our products fail to appeal to customers, how can we achieve a major turn-around with regard to product development? A wealth of examples and case studies help readers to benefit from the authors’ broad professional experience. Further, lessons learned and conceptual summaries provide valuable shortcuts to the methods and tools discussed. For today’s CEOs, enabling innovation is one of THE most complex leadership tasks.But innovation is not about theory and nice buzzwords. It’s about succeeding in the real world. This ‘hands-on’ book connects the dots and introduces the reader to some of the most relevant ideas and pragmatic concepts fitting today’s business reality.Dr. Robert Neuhauser, Executive VP and Global Head People andLeadership Development, Siemens At the most fundamental level this book brings order to chaos. It sets different and highly relevant design approaches into a complementary picture, rather than presenting them as competing ways of solving the same problem. Product designers, managers, consultants, scholars and students will surely have this valuable book within reach on a daily basis.Olivier L. de Weck, Ph.D – MIT Professor of Aeronautics and Astronautics andEngineering Systems, Editor-in-Chief Systems Engineering