In a world where technology can answer more and more of our needs, people are very conscious about pursuing strategies for happier and healthier lives. This book connects people's expectations of products, services, and experiences with their enthusiasm to live better lives and be the best version of themselves possible. This book challenges companies and brands to think about how to meet the needs of clients and respond to this trend in self-actualisation and self-development.

In a world where technology can answer more and more of our needs, people are very conscious about pursuing strategies for happier and healthier lives. This book connects people's expectations of products, services, and experiences with their enthusiasm to live better lives and be the best version of themselves possible. This book challenges companies and brands to think about how to meet the needs of clients and respond to this trend in self-actualisation and self-development.