Christopher J. Schneider – författare

A basic premise of public scholarship is making academic work and related ideas accessible and available to publics. Media engagement, whether interviews with news journalists, or the use of hashtags, is a necessary feature of any public scholarship. Media formats play a fundamental and interactive role in how people ultimately come to view and understand the social world, having had a discernable influence on election outcomes, responses to global pandemics, and so on. The question is not whether scholars should engage with media but how to do so. Drawing on fifteen years of experience that includes hundreds of print, radio, and television news interviews, dozens of published opinion pieces, and the use of social media for public engagement, this book outlines a practical, easy-to-follow approach to doing public sociology in media that consists of, and brings together, interrelated forms of media engagement. This book also offers some advice pertaining to career advancement and provides strategies to avoid negative experiences. Doing Public Scholarship will be of general interest to those wanting to go public with their research.

A basic premise of public scholarship is making academic work and related ideas accessible and available to publics. Media engagement, whether interviews with news journalists, or the use of hashtags, is a necessary feature of any public scholarship. Media formats play a fundamental and interactive role in how people ultimately come to view and understand the social world, having had a discernable influence on election outcomes, responses to global pandemics, and so on. The question is not whether scholars should engage with media but how to do so. Drawing on fifteen years of experience that includes hundreds of print, radio, and television news interviews, dozens of published opinion pieces, and the use of social media for public engagement, this book outlines a practical, easy-to-follow approach to doing public sociology in media that consists of, and brings together, interrelated forms of media engagement. This book also offers some advice pertaining to career advancement and provides strategies to avoid negative experiences. Doing Public Scholarship will be of general interest to those wanting to go public with their research.

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.