Christopher Locke – författare

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

From one of today's most original, outspoken, and outrageous writers comes an extraordinary collection of essays, anecdotes, and observations on our life and times. Under his alter-egotistical nom de plume, RageBoy®, Chris Locke has entertained and enlightened thousands of readers from some of the world's largest companies, governments, and institutions-including those from which he's managed to escape.The Bombast Transcripts brings together the best of his worst. And his worst is very good indeed. Part scathing send-up of commercial techno- fetishism, part hysterical standup on the theme of spiritual bankruptcy, part intimate memoir, The Bombast Transcripts will rock you, shock you, and leave you deeply pondering what The Economist once called "the wisdom of RageBoy."

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It''s about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It''s about transforming the marketing message from "we want your money" to "we share your interests." It''s about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It''s a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they''ve always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business -- from the trading floor right up to the board room -- can afford to ignore.

If you are reading this, it is likely that you have accepted, or may be considering responsibility for a relative or friend who has cancer. This can be a daunting situation, and this guide provides information and advice to help you deal with the most common problems faced by carers of cancer patients. It provides answers to many of the questions you may wish to ask. The author, Dr Welsey Finegan, was a consultant in palliative medicine before being diagnosed with cancer himself. This gave him a unique perspective that enabled him to write the popular "Trust Me I''m a Doctor Cancer Patient", which is packed with practical and accessible advice for patients. More recently Dr Finegan has also become a family carer, and is determined to use his expertise to provide other carers with a concise source of specialist knowledge.This guide deals with pain, physical symptoms, psychological problems, death and bereavement, and it adopts a unique approach to encourage the carer to work with the patient, doctors and nurses to achieve realistic and mutually agreed outcomes. You are encouraged to learn about day-to-day problems, ask relevant questions and take an active part in sharing the care of the patient. The book will lead you towards relevant sources of help and advice, and suggests tried and tested ideas that have helped other patients.

If you are reading this, it is likely that you have accepted, or may be considering responsibility for a relative or friend who has cancer. This can be a daunting situation, and this guide provides information and advice to help you deal with the most common problems faced by carers of cancer patients. It provides answers to many of the questions you may wish to ask. The author, Dr Welsey Finegan, was a consultant in palliative medicine before being diagnosed with cancer himself. This gave him a unique perspective that enabled him to write the popular "Trust Me I''m a Doctor Cancer Patient", which is packed with practical and accessible advice for patients. More recently Dr Finegan has also become a family carer, and is determined to use his expertise to provide other carers with a concise source of specialist knowledge.This guide deals with pain, physical symptoms, psychological problems, death and bereavement, and it adopts a unique approach to encourage the carer to work with the patient, doctors and nurses to achieve realistic and mutually agreed outcomes. You are encouraged to learn about day-to-day problems, ask relevant questions and take an active part in sharing the care of the patient. The book will lead you towards relevant sources of help and advice, and suggests tried and tested ideas that have helped other patients.

Fiction. This house has seen things it won''t let you forget. When a new family moves into the house at 25 Trumbulls Road, the narrator''s vivid dreams of a teary-eyed, raw-smelling woman who lives beneath the floor turn chillingly real. Five years later, the house''s new set of inhabitants are visited by the spectral presence of the little girl they lost. In these five tales, linked by a single haunted house, the characters move through a world suspended between nightmare and loss, where the unexplainable and disquieting are fueled by ordinary grief and longing. Christopher Locke explores the ways in which our unspoken fears and everyday regrets sustain the darker heart of a home--its doorways and windows, its basements and lights--until it fills those corners of our lives with something close to terror. His stories ask: how does a home feed on this energy, growing stronger with each new, sinister end? As compulsively readable as it is unsettling, 25 TRUMBULLS ROAD takes us to the places we''re afraid to go, then leaves us at a destination where we are our most human."A haunting, surreal, visceral collection of tales that is lyrical and poetic, while not losing its bite. Christopher Locke has channeled the ghosts of Matt Bell, Denis Johnson, and Jac Jemc, while retaining his own unique voice."--Richard Thomas"Locke is a master of the slow burn. The events at 25 TRUMBULLS ROAD will stick and cycle back through your head for weeks."--Richard Peabody"In 25 TRUMBULLS ROAD, Christopher Locke weaves together a series of eerily gorgeous narratives in which fathers, mothers, children, and dogs stumble into waking nightmares. Each ghostly flash glows with damage, mystery, and inevitability. This enchanting chapbook of tiny horror stories chills and entertains from beginning to end."--Meg Pokrass

If you are reading this, it is likely that you have accepted, or may be considering responsibility for a relative or friend who has cancer. This can be a daunting situation, and this guide provides information and advice to help you deal with the most common problems faced by carers of cancer patients. It provides answers to many of the questions you may wish to ask. The author, Dr Welsey Finegan, was a consultant in palliative medicine before being diagnosed with cancer himself. This gave him a unique perspective that enabled him to write the popular "Trust Me I'm a Doctor Cancer Patient", which is packed with practical and accessible advice for patients. More recently Dr Finegan has also become a family carer, and is determined to use his expertise to provide other carers with a concise source of specialist knowledge.This guide deals with pain, physical symptoms, psychological problems, death and bereavement, and it adopts a unique approach to encourage the carer to work with the patient, doctors and nurses to achieve realistic and mutually agreed outcomes. You are encouraged to learn about day-to-day problems, ask relevant questions and take an active part in sharing the care of the patient. The book will lead you towards relevant sources of help and advice, and suggests tried and tested ideas that have helped other patients.