Christopher Stehr – författare
1 091 kr
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1 367 kr
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This book examines the development and adoption of corporate social responsibility (CSR) in Polish businesses and social and environmental organizations, and analyzes the corresponding impact at the strategic and operational level in these fields. It presents the status quo of CSR in Poland from three main perspectives: The first presents theoretical works based on current research and recent advances, while the next takes a closer look at empirical findings in the different fields of CSR (e.g. finance, reporting, law) and presents best practices from major international companies operating on the Polish market. Lastly, it presents a range of case studies from small and medium companies and NGOs in Poland and gives an outlook on the future development.
Readers will benefit from an in-depth discussion of the opportunities and challenges that businesses and organizations in Poland are currently facing with regard to traditional national values and the influx of new cultural andsocial dimensions and patterns produced by international businesses entering the Polish market. Taken together, the lessons learned, case studies and snapshots of the latest developments provide a comprehensive overview of the state of the art of CSR in Poland, as well as a blueprint that can be applied to other Eastern European countries.
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This book offers an in-depth analysis of Corporate Social Responsibility, gathering contributions by authors from various countries, cultures and political systems. It provides readers with a better understanding of the concept and its implementation in China by pursuing an international approach. The respective contributions examine Corporate Social Responsibility in terms of its close ties to ecology, corporate sustainability and the future of specific industries. The book is the product of two international meetings, the "Ecological Education and Sustainable Development Forum" in Chengdu, China, and the "CSR & Business Sustainability Development Forum" in Shenzen, China.
549 kr
Skickas inom 10-15 vardagar
1 091 kr
Skickas inom 10-15 vardagar
1 367 kr
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320 kr
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315 kr
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CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie "echtes" bzw. "authentisches" CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des "Green-" oder "Social Washings" ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert und dauerhaft betrieben werden? Wie stiftet CSR-Marketing einen dauerhaften Nutzen für die Unternehmung? Wie kann die Wirkung von CSR-Marketing gemessen und gezielt eingesetzt werden? Wie kann daraus eine ganzheitliche CSR-Marketingstrategie entwickelt werden? Zahlreiche Autoren aus Theorie und Praxis geben Antwort auf diese herausfordernden Fragen des CSR-Marketings.