Christopher Sterling – författare
3 038 kr
Skickas inom 10-15 vardagar
1 176 kr
Skickas inom 10-15 vardagar
2 805 kr
Läs direkt efter köp
Since its initial publication in 1978, Stay Tuned has been recognized as the most comprehensive and useful single-volume history of American broadcasting and electronic media available. This third edition has been thoroughly revised and updated to bring the story of American broadcasting forward to the 21st century, affording readers not only the history of the most important and pervasive institution affecting our society, but also providing a contextual transition to the Internet and other modern media. The enthusiasm of authors Christopher H. Sterling and John Michael Kittross is apparent as they lead readers through the development of American electronic mass media, from the first electrical communication (telegraph and telephone); through radio and television; to the present convergence of media, business entities, programming, and delivery systems, including the Internet. Their presentation is engaging, as well as informative, promoting an interest in history and making the connections between the developments of yesterday and the industry of today. Features of this third edition include: *chronological and topical tables of contents; *new material reflecting modern research in the field; *a new chapter describing historical developments from 1988 through to the current day; *an expanded bibliography, including Web site and museum listings; *an updated and expanded glossary and chronology; and *extensive statistical data of the development of television and radio stations, networks, advertising, programming, audiences, and other aspects of broadcasting. Designed for use in undergraduate and graduate courses on the history of American mass media, broadcasting, and electronic media, Stay Tuned also fits well into mass communication survey courses as an introduction to electronic media topics. As a chronicle of American broadcasting, this volume is also engaging reading for anyone interested in old radio, early television, and the origins and development of American broadcasting.
2 805 kr
Läs direkt efter köp
1 403 kr
Läs direkt efter köp
Shaping American Telecommunications examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the United States. Beginning with the introduction of the telegraph and continuing through to current developments in wireless and online services, authors Christopher H. Sterling, Phyllis W. Bernt, and Martin B.H. Weiss explain each stage of telecommunications development, examining the interplay among technical innovation, policy decisions, and regulatory developments.Offering an integrated treatment of the interplay among technology, policy, and economics as key factors defining the development of the telecommunications sector in the United States, this volume also provides:*background material to facilitate understanding of each sector;*contexts for many so-called "new" issues, problems, and trends, demonstrating origins from years or decades in the past; and*careful annotation, documentation, and reference tables to enable further research on the topics discussed.This unique multidisciplinary approach provides a balanced view of U.S. telecommunications history, in context with relevant economic, legal, social, and technical analyses. As such, it is essential reading for advanced students in telecommunications needing to understand how the telecommunications industry and service developed to its current form. The volume will also serve as a supplemental text in courses on telecommunications regulation, and it will be of value to professionals in the field seeking context and background for their daily work.
1 403 kr
Läs direkt efter köp
Shaping American Telecommunications examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the United States. Beginning with the introduction of the telegraph and continuing through to current developments in wireless and online services, authors Christopher H. Sterling, Phyllis W. Bernt, and Martin B.H. Weiss explain each stage of telecommunications development, examining the interplay among technical innovation, policy decisions, and regulatory developments.Offering an integrated treatment of the interplay among technology, policy, and economics as key factors defining the development of the telecommunications sector in the United States, this volume also provides:*background material to facilitate understanding of each sector;*contexts for many so-called "new" issues, problems, and trends, demonstrating origins from years or decades in the past; and*careful annotation, documentation, and reference tables to enable further research on the topics discussed.This unique multidisciplinary approach provides a balanced view of U.S. telecommunications history, in context with relevant economic, legal, social, and technical analyses. As such, it is essential reading for advanced students in telecommunications needing to understand how the telecommunications industry and service developed to its current form. The volume will also serve as a supplemental text in courses on telecommunications regulation, and it will be of value to professionals in the field seeking context and background for their daily work.
1 406 kr
Kommande
Essential Cognitive Psychology is perfect for students new to the subject. It will give them confidence to assimilate the seemingly complex concept, it will help them read academic work in the field, and it will help bring the subject to life. It does this by explaining each idea and experiment in as clear and simple a way as possible, especially in relation to research methods, and via the use of engaging heuristic features that act both as aide memoires but also vehicles to stimulate thinking around real research studies. It brings together the old and the new of cognitive psychology and will set students up with all they need to know to succeed on their course.
Key features of this book include:
Progression Points at the start of each section of a chapter to help students keep track of their progress through the chapter and as a reminder of what’s coming next. Summaries at the end of each subsection of a chapter. Three types of Further Readings: specialist texts, review articles and original articles. These readings will be a mix of the contemporary and the historical. A companion website with an array of materials for both instructors and students.Packaged neatly as a one semester textbook, offered at an affordable price, and designed specifically to make the subject matter stimulating, Essential Cognitive Psychology is intended for all students taking this core course for the first time.
432 kr
Kommande
Essential Cognitive Psychology is perfect for students new to the subject. It will give them confidence to assimilate the seemingly complex concept, it will help them read academic work in the field, and it will help bring the subject to life. It does this by explaining each idea and experiment in as clear and simple a way as possible, especially in relation to research methods, and via the use of engaging heuristic features that act both as aide memoires but also vehicles to stimulate thinking around real research studies. It brings together the old and the new of cognitive psychology and will set students up with all they need to know to succeed on their course.
Key features of this book include:
Progression Points at the start of each section of a chapter to help students keep track of their progress through the chapter and as a reminder of what’s coming next. Summaries at the end of each subsection of a chapter. Three types of Further Readings: specialist texts, review articles and original articles. These readings will be a mix of the contemporary and the historical. A companion website with an array of materials for both instructors and students.Packaged neatly as a one semester textbook, offered at an affordable price, and designed specifically to make the subject matter stimulating, Essential Cognitive Psychology is intended for all students taking this core course for the first time.
137 kr
Skickas