Chrystal Zhang - Böcker

Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap.Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline’s perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a "toolkit" and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.The first book of its kind, it presents the most comprehensive assessment available to date of all the intricacies involved in developing airlinks. The book will equip senior and middle managers, practitioners, policymakers and students with the practical skills and tools required to develop and design airlinks for the benefit of all stakeholders.

Routes are arguably the most valuable of airline assets. Although widely practised in the industry, the process of developing air connectivity has drawn very limited academic research. However, this book fills in this knowledge gap.Strategies for Sustainable Air Services Development unwraps the process of decision-making in establishing airlinks from the airline’s perspective, as well as the roles of various stakeholders including airports, tourism authorities, tourist destination organizations, local investment agencies and regional development agencies. Developed from rigorous academic research and analysis of a myriad of data sources that include interviews, surveys and workshops with industry practitioners, it presents a framework of best practices that will serve as a "toolkit" and central resource point for industry professionals to initiate and establish airlinks to benefit air travellers and society at large.The first book of its kind, it presents the most comprehensive assessment available to date of all the intricacies involved in developing airlinks. The book will equip senior and middle managers, practitioners, policymakers and students with the practical skills and tools required to develop and design airlinks for the benefit of all stakeholders.

This book is a political–economic analysis of China’s transformation to become a global aviation power. It aims to identify the driving forces that have shaped China’s ever-evolving international air transport policy direction and goals in the past four decades and further determines how and to what extent these driving forces have shaped China’s considerations and strategies when executing its policy goals through bilateral air services negotiations.The findings reveal that China’s international air transport policymaking has remained in the domain of the country’s aviation regulator, which has enjoyed an exclusivity to exercise its power on the air transport sector. The book argues that China’s international air transport policy direction is in alignment with the country’s overall strategic mission and its goal is set to support the country’s endeavour to realise the “China dream.” It concludes that factors at all levels interact with each other with a far-reaching impact on the country’s policy direction and goal setting; however, these factors are constrained by time and circumstances.The book is a must-read for a wide array of audiences, including, but not limited to, scholars and industry professionals who have an interest in China’s political economy, policymaking, international trade, government behaviour, corporate political activities, air transport, aviation liberalisation, and bilateral negotiations.