Ciara Sutton – författare
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Now with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.
This edition includes:
• A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder).
• Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder, Ikea and Victorinox, introducing strategic concepts and theories.
• Illustration Capsules, which have been updated to illustrate contemporary business concerns and demonstrate how companies have reacted strategically, increasing understanding of successful strategies. Companies featured include Burberry, TOMS, Aldi, Novo Nordisk and more.
• Key Debates that stimulate classroom discussion and encourage critical analysis.
• Emerging Themes that present contemporary strategic opportunities and issues such as ripple intelligence and technology and new organizational structures.
• A Different View encouraging readers to appreciate differing viewpoints on strategic concepts and theories.
• End of chapter cases that capture each chapter’s main theories through engaging cases on companies such as Adidas and Nike, Lego and Uber.
• New recommended reading at the end of each chapter which help to further knowledge, including classic texts and advanced reading, and author notes providing context
NEW TO CONNECT for 2022
Connect is McGraw-Hill’s learning and teaching environment that improves student performance and outcomes while promoting engagement and comprehension of content.
A new Case Book for Crafting and Executing Strategy is available as a separate eBook via McGraw Hill’s Connect platform and consists of the most popular existing cases, as well as introducing six brand new cases that discuss the latest strategic developments, including how companies have been responding to the Covid-19 pandemic and Brexit. On Connect you will also find associated questions to test students’ understanding and critical analysis of the case study as well as teaching notes available in your Instructor Resources.
New Cases feature organizations and companies incuding Hornby, IG Design Group PLC, Newcastle United, Novo Nordisk, Shiseido and Spotify.
Also available are brand new Video Case Studies, with interviewees including the Brand Director of Galaxy Chocolate.
This new edition is available with SmartBook 2.0, McGraw-Hill’s adaptive, digital tool that tests students’ knowledge of key concepts and pinpoints the topics on which they need to focus study time.
SmartBook 2.0 is the latest version of SmartBook, with key updates to: improve accessibility, provide mobile functionality, allow a more granular level of content selection, and provide the ability to assign Recharge activities.
Crafting and Executing Strategy is also available with both The Business Strategy Game and GLO-BUS – the world’s leading business strategy simulations.
Alex Janes is Senior Lecturer in Management at the University of Exeter Business School; Ciara Sutton is Lecturer in Strategy at Stockholm School of Economics.
640 kr
Läs direkt efter köp
This new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies.
This edition includes:
• A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and Delivery) and the contextwithin which that process is managed (Dynamism and Disorder).
• Opening cases that begin each chapter and feature real-lifebusiness scenarios from companies such as Tinder, Ikea and Victorinox,introducing strategic concepts and theories.
• Illustration Capsules, which have been updated to illustratecontemporary business concerns and demonstrate how companies have reactedstrategically, increasing understanding of successful strategies. Companiesfeatured include Burberry, TOMS, Aldi, Novo Nordisk and more.
• Key Debates that stimulate classroom discussion and encouragecritical analysis.
• Emerging Themes that present contemporary strategicopportunities and issues such as ripple intelligence and technology and neworganizational structures.
• A Different View encouraging readers to appreciate differingviewpoints on strategic concepts and theories.
• End of chapter cases that capture each chapter’s main theoriesthrough engaging cases on companies such as Adidas and Nike, Lego and Uber.
• New recommended reading at the end of each chapter which help tofurther knowledge, including classic texts and advanced reading, and authornotes providing context
Connect is McGraw-Hill Education’s learning and teachingenvironment that improves student performance and outcomes while promotingengagement and comprehension of content.
New for this edition are interview-style videos, featuring authorAlex Janes in discussion with business leaders, exploring how organizationalstrategy has developed within companies as diverse as Jeep, Levi Strauss, NovoNordisk and a prestigious oil and gas company. The videos are provided infull-length or in segments, with questions aimed at encouraging classroomdiscussion or self-testing.
This new edition is available with SmartBook, McGraw-HillEducation’s adaptive, digital tool that tests students’ knowledge of key conceptsand pinpoints the topics on which they need to focus study time.
Crafting and Executing Strategy is also available with both TheBusiness Strategy Game and GLO-BUS – the world’sleading business strategy simulations.