Clare Harris - Böcker

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watts offer a practical guide to building a successful fashion brand online. This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data & privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Mysterious and magnificent, Tibet has for centuries been a source of fascination for outsiders and a captivating yet troublesome subject for photographers. The country is both geographically and politically challenging, and access has never been easy. Even today, photography of Tibet often remains embroiled in debates about the country’s past, present and future. This book is the first historical survey of photography in Tibet and the Himalayas, and it offers remarkable new insights into the attempts of both foreign and Tibetan photographers to document the region.Leading Tibetologist Clare Harris combines the results of extensive research in museums and archives with her own fieldwork in Tibetan communities to present material that has never been made public or discussed before. This includes the earliest known photographs taken in Tibet, dating to 1863, the experimental camerawork of senior Tibetan monks – including the 13th Dalai Lama – and the creations of contemporary Tibetan photographers and artists. With every image she examines the complex religious, political and cultural climate in which it was produced. Featuring stunning photographs throughout, Photography and Tibet will appeal to anyone interested in the history of Tibet and its unique entanglement with aesthetics and modernity.