Häftad, Engelska, 2022
200 kr
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Claude C Hopkins – författare
Visar alla böcker från författaren Claude C Hopkins. Handla med fri frakt och snabb leverans.
34 produkter
34 produkter
- Inbunden, Engelska, 2022
400 kr
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- Häftad, Engelska, 2022
252 kr
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- Inbunden, Engelska, 2026
400 kr
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- Häftad, Engelska, 2026
252 kr
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- Häftad, Engelska, 2014
186 kr
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- Häftad, Engelska, 2014
230 kr
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- Häftad, Engelska, 2009
216 kr
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- Inbunden, Engelska
325 kr
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- Häftad, Engelska
173 kr
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- E-bokEngelska, 2016
26 kr
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To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These books have stood the test of time. Their authors have a deep understanding of the subject matter. Here are more than one thousand pages of priceless information at an extremely reasonable price.Included in this edition are ''Memoirs of Extraordinary Popular Delusions and the Madness of Crowds'' by Charles MacKay, ''Lombard Street: A Description of the Money Market'' by Walter Bagehot, ''Scientific Advertising'' by Claude C. Hopkins, ''Public Opinion'' by Walter Lippmann, ''The Battle for Investment Survival'' by G. M. Loeb, ''The Money Illusion'' by Irving Fisher, ''How I Made $2,000,000 in the Stock Market'' by Nicolas Darvas, and ''Cycles: The Science of Prediction'' by Edward R. Dewey. - Inbunden, Engelska, 2018
311 kr
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- Häftad, Engelska, 2018
129 kr
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- Häftad, Engelska, 2010
163 kr
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- Häftad, Engelska, 2007
155 kr
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- Häftad, Engelska, 2010
97 kr
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- Häftad, Engelska, 2012
212 kr
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- Inbunden, Engelska, 2010
261 kr
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- E-bokEngelska, 2015
25 kr
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. - E-bokPDF, Engelska, 2014
13 kr
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals. - Häftad, Engelska, 2020
179 kr
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- Inbunden, Engelska, 2020
294 kr
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- Häftad, Engelska, 2017
130 kr
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- Häftad, Engelska, 2015
196 kr
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- E-bokEngelska, 2022
16 kr
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Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.The Book contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times and The book is widely considered the foundation of direct marketing. - Inbunden, Engelska, 2022
346 kr
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- Inbunden, Engelska, 2022
430 kr
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- Häftad, Engelska, 2022
238 kr
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- Inbunden, Engelska, 2022
397 kr
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- Häftad, Engelska, 2020
288 kr
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