Claudia Fisher – författare

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1 produkter

1. 

   Connective Branding

   Building Brand Equity in a Demanding World

   Av Christine Vallaster, Claudia Fisher

   E-bok, 2010

   571 kr

   Lägg i varukorg

   This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is a blurring of the boundaries and assigning creative powers to both. A customer has a number of interactions with the company, and each of …