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2 produkter
2 produkter
1 624 kr
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The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.
Interkulturelles Marketing
Wirkungszusammenhänge zwischen Kultur, Konsumverhalten und Marketing
Häftad, Tyska, 2000
668 kr
Skickas inom 10-15 vardagar