Clo Willaerts – författare

Too many smart people build visibility without income. They collect followers, likes, and applause while real clients stay away. Personal Branding like a PRO fixes that problem. This handbook is for experts with serious knowledge who struggle to attract high-paying work, and for creators with an audience they do not know how to monetize. It replaces guesswork with a practical system to turn your personal brand into a reliable engine for leads, clients, and revenue. No hype. No vanity metrics. Just a clear framework to move from getting famous to getting paid. “In a world full of noise, a sharply positioned personal brand has become an absolute necessity. This book provides the strategic blueprint to build that reputation systematically and with real impact. It's essential reading for every expert who wants to be taken seriously.” — Peter Hinssen, Entrepreneur, Advisor, and Author of The Uncertainty Principle. “Personal Branding Like a PRO is the essential guide for anyone ready to turn intentionality into influence and high-tech tools into high-touch human trust. Clo Willaerts cuts through the vanity metrics to show you how to build a reputation that actually generates revenue, making it a most strategic business asset for the modern professional.” — Steven Van Belleghem, Customer Experience Expert and Author of A Diamond in the Rough

Trend reports have consistently highlighted the increasing popularity of web videos. More and more people access videos on YouTube, Instagram, and TikTok, and participate in livestream events on Facebook and Twitch. When the world suddenly changed in March 2020, video went from nice-to-have to an essential tool for every company. Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content — even if you have no experience in audiovisual production and a limited budget. This accessibly written handbook shows how to self-produce videos that build connection with customers and reach new ones.                  "Strong brands build a personal connection with consumers. Video offers yet another great opportunity to connect emotionally. With technological progress, good quality video can now be consumed on more devices — and it is exploding. Many advertisers are discovering how to use video effectively across devices and platforms. With this handbook, they can now finally brief their agencies efficiently — or maybe even produce video in-house." - Luc Suykens | CEO and Vice-Chairman at United Brands Association (UBA) Belgium.       "Consumer reports have been predicting the online video boom for years, but now it’s undeniable: everybody loves watching videos online. Smartphone cameras are getting better, editing software is getting more user-friendly, and social media platforms are hungry for native video. This handbook has arrived just in time for anyone who wants to make professional looking web videos on a shoestring budget. Looking forward to the rest of Clo’s like a PRO series!" - Steven Van Belleghem | International keynote speaker, entrepreneur and author of The Offer You Can’t Refuse.

This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy, including identifying your target audience, creating compelling content, and distributing it effectively. Then, with case studies and real-world examples, you'll be equipped to create and distribute content that engages and converts your target audience.