Colin Ware – författare

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of "active vision,� which views graphic designs as cognitive tools

Information Visualization is the major revision of a classic work on information visualization. This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications - resulting in visualization of improved clarity, utility, and persuasiveness. This is the first work to use the science of perception to help serious designers and analysts optimize understanding and perception of their data visualizations.This unique and essential guide to human visual perception and related cognitive principles will enrich courses on information visualization and empower designers to see their way forward. Its updated review of empirical research and interface design examples will do much to accelerate innovation and adoption of information visualization. New to this edition are a new chapter on visual thinking, new sections on face perception and flow visualization, and a much-expanded chapter on color and color sequences.This book will appeal to interaction designers; graphic designers of all kinds (including web designers); financial analysts; research scientists and engineers; data miners; and managers faced with information-intensive challenges.*First work to use the science of perception to help serious designers and analysts optimize understanding and perception of their data visualizations.* Major revision of this classic work, with a new chapter on visual thinking, new sections on face perception and flow visualization, and a much expanded chapter on color and color sequences. *New to this edition is the full color treatment throughout, to better display over 400 illustrations.

Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience''s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition – extensions of the viewer''s brain in much the same way that a hammer is an extension of the user''s hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.- Presents visual thinking as a complex process that can be supported in every stage using specific design techniques- Provides practical, task-oriented information for designers and software developers charged with design responsibilities- Includes hundreds of examples, many in the form of integrated text and full-color diagrams- Steeped in the principles of "active vision, which views graphic designs as cognitive tools

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? When we use software, access a website, or view business or scientific graphics, our understanding is greatly enhanced or impeded by the way the information is presented.This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.- Complete update of the recognized source in industry, research, and academic for applicable guidance on information visualizing- Includes the latest research and state of the art information on multimedia presentation- More than 160 explicit design guidelines based on vision science- A new final chapter that explains the process of visual thinking and how visualizations help us to think about problems- Packed with over 400 informative full color illustrations, which are key to understanding of the subject

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns.

New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.

Includes the latest research findings in visualization and perception Provides a new chapter on designing for perception to help bridge the gap between specific perception-based guidelines and common design decisions Presents over 400 informative, full color illustrations that are key to an understanding of the subject

Information Visualization: Perception for Design, Fourth Edition explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility and persuasiveness. This new edition has been revised and updated to include the latest relevant research findings. Content has been updated in areas such as the cognitive neuroscience of maps and navigation, the neuroscience of pattern perception, and the hierarchy of learned patterns.New changes to the book make it easier to apply perceptual lessons to design decisions. In addition, the book offers practical guidelines that can be applied by anyone, including interaction designers and graphic designers of all kinds.- Includes the latest research findings in visualization and perception- Provides a new chapter on designing for perception to help bridge the gap between specific perception-based guidelines and common design decisions- Presents over 400 informative, full color illustrations that are key to an understanding of the subject

Visual Thinking for Information Design, Second Edition brings the science of perception to the art of design. The book takes what we now know about perception, cognition and attention and transforms it into concrete advice that students and designers can directly apply. It demonstrates how designs can be considered as tools for cognition and extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Renamed from the first edition, Visual Thinking for Design, to more accurately reflect its focus on infographics, this timely revision has been updated throughout and includes more content on pattern perception, the addition of new material illustrating color assimilation, and a new chapter devoted to communicating ideas through images.

Presents visual thinking as a complex process that can be supported in every stage using specific design techniques Provides practical, task-oriented information for designers and software developers charged with design responsibilities Includes hundreds of examples, many in the form of integrated text and full-color diagrams Steeped in the principles of "active vision,� which views graphic designs as cognitive tools Features a new chapter titled Communicating Ideas with Images that focuses on a new emerging theory of human cognition and how that theory, which deals with the construction and refinement of predictive mental models in the mind, provides a solid foundation for reasoning about what should go into a presentation