Conor McGrath - Böcker

This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR’s impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of ‘fake news’ and ‘churnalism’ and, in this new edition, the role of digital and social media is examined for the first time.Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master’s level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR’s ‘voices’.

This is an introduction to the best available scholarship within Irish politics, featuring the most influential and significant articles which have been published on Irish politics during the past twenty years. Each article is accompanied by a new commentary by another leading scholar which addresses the impact and contribution of the article and discusses how its themes remain crucial today. The book covers all the most important topics within Irish politics including political culture and traditions, political institutions and parties and the peace process. The combination of the best original scholarship and contemporary commentaries on the core political issues makes Irish Political Studies Reader an invaluable resource for all students and scholars of Irish politics.

This is an introduction to the best available scholarship within Irish politics, featuring the most influential and significant articles which have been published on Irish politics during the past twenty years. Each article is accompanied by a new commentary by another leading scholar which addresses the impact and contribution of the article and discusses how its themes remain crucial today. The book covers all the most important topics within Irish politics including political culture and traditions, political institutions and parties and the peace process. The combination of the best original scholarship and contemporary commentaries on the core political issues makes Irish Political Studies Reader an invaluable resource for all students and scholars of Irish politics.