Conrad Phillip Kottak - Böcker

Conducting original fieldwork is a science and an art. Anthropology students can easily get an A in Aborigines without ever understanding their own tribal behavior. American culture, like all others, has its share of ritual and myths, ranging from singles bars to sports events. This volume guides undergraduate students to correct scientific methods and successful personal approaches in their work.Researching American Culture covers the universe of ethnography: the researcher’s role, interviewing, questionnaire construction, ethics, coping with the limitations of time and space. Guides for researchers, original research papers by undergraduates, and essays by professional anthropologists are all included. By applying anthropological techniques to today’’s behavior, students learn to be objective about their own culture and skeptical about practices rarely questioned.

A landmark comparative study (U.S. and Brazil) of television's social and cultural effects on human behavior. The Updated Edition brings forward the author‘s research on this topic since the original volume was published in 1990 with an extensive new Introduction.