Cosmina Lelia Voinea – författare

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.

Over the last few decades, emerging markets have increased their share in world GDP and have come to play a prominent and growing role in global business. Their period of impressive growth was triggered by major global advances such as economic liberalization and governance reforms and deregulation.

As governments and policy makers have permitted global competition from the more advanced, developed world, the prospect of millions of consumers in developing countries not only encourages locals to start businesses, but also appeals to multinational enterprises overseas. The growing presence of emerging markets on the world stage has not been left unnoticed and many investors have contributed significant amounts of capital with the hope of receiving major financial gains. In this context, emerging markets are particularly facing sustainability challenges due to their fast growing pace and fuzzy or inexistent sustainability regulations.

Corporate Social Responsibility in Emerging Economies represents a realistic critical overview of the state of affairs of CSR in the context of an emerging economy. It is an accessible and comprehensive diagnostic point of reference for the academic world as well as for policy makers. The topic of CSR is highly relevant for the business world and a challenging subject for the theory and literature.

This is a unique book that offers new empirical insights for policy makers and scholars of the fields of CSR, Business Ethics, Organizational Studies and related disciplines