Craig A. Hill – författare
883 kr
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Provides the knowledge and tools needed for the future of survey research
The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.
The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:
New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveysSocial Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
1 012 kr
Läs direkt efter köp
Provides the knowledge and tools needed for the future of survey research
The survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscape, Social Media, Sociality, and Survey Research introduces readers to a multitude of new techniques in data collection in one of the fastest developing areas of survey research.
The book is organized around the central idea of a "sociality hierarchy" in social media interactions, comprised of three levels: broadcast, conversational, and community based. Social Media, Sociality, and Survey Research offers balanced coverage of the theory and practice of traditional survey research, while providing a conceptual framework for the opportunities social media platforms allow. Demonstrating varying perspectives and approaches to working with social media, the book features:
New ways to approach data collection using platforms such as Facebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging, interactive surveysSocial Media, Sociality, and Survey Research is an important resource for survey researchers, market researchers, and practitioners who collect and analyze data in order to identify trends and draw reliable conclusions in the areas of business, sociology, psychology, and population studies. The book is also a useful text for upper-undergraduate and graduate-level courses on survey methodology and market research.
1 362 kr
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1 582 kr
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Offers a clear view of the utility and place for survey data within the broader Big Data ecosystem
This book presents a collection of snapshots from two sides of the Big Data perspective. It assembles an array of tangible tools, methods, and approaches that illustrate how Big Data sources and methods are being used in the survey and social sciences to improve official statistics and estimates for human populations. It also provides examples of how survey data are being used to evaluate and improve the quality of insights derived from Big Data.
Big Data Meets Survey Science: A Collection of Innovative Methods shows how survey data and Big Data are used together for the benefit of one or more sources of data, with numerous chapters providing consistent illustrations and examples of survey data enriching the evaluation of Big Data sources. Examples of how machine learning, data mining, and other data science techniques are inserted into virtually every stage of the survey lifecycle are presented. Topics covered include: Total Error Frameworks for Found Data; Performance and Sensitivities of Home Detection on Mobile Phone Data; Assessing Community Wellbeing Using Google Street View and Satellite Imagery; Using Surveys to Build and Assess RBS Religious Flag; and more.
Presents groundbreaking survey methods being utilized today in the field of Big Data Explores how machine learning methods can be applied to the design, collection, and analysis of social science data Filled with examples and illustrations that show how survey data benefits Big Data evaluation Covers methods and applications used in combining Big Data with survey statistics Examines regulations as well as ethical and privacy issuesBig Data Meets Survey Science: A Collection of Innovative Methods is an excellent book for both the survey and social science communities as they learn to capitalize on this new revolution. It will also appeal to the broader data and computer science communities looking for new areas of application for emerging methods and data sources.
1 566 kr
Läs direkt efter köp
Offers a clear view of the utility and place for survey data within the broader Big Data ecosystem
This book presents a collection of snapshots from two sides of the Big Data perspective. It assembles an array of tangible tools, methods, and approaches that illustrate how Big Data sources and methods are being used in the survey and social sciences to improve official statistics and estimates for human populations. It also provides examples of how survey data are being used to evaluate and improve the quality of insights derived from Big Data.
Big Data Meets Survey Science: A Collection of Innovative Methods shows how survey data and Big Data are used together for the benefit of one or more sources of data, with numerous chapters providing consistent illustrations and examples of survey data enriching the evaluation of Big Data sources. Examples of how machine learning, data mining, and other data science techniques are inserted into virtually every stage of the survey lifecycle are presented. Topics covered include: Total Error Frameworks for Found Data; Performance and Sensitivities of Home Detection on Mobile Phone Data; Assessing Community Wellbeing Using Google Street View and Satellite Imagery; Using Surveys to Build and Assess RBS Religious Flag; and more.
Presents groundbreaking survey methods being utilized today in the field of Big Data Explores how machine learning methods can be applied to the design, collection, and analysis of social science data Filled with examples and illustrations that show how survey data benefits Big Data evaluation Covers methods and applications used in combining Big Data with survey statistics Examines regulations as well as ethical and privacy issuesBig Data Meets Survey Science: A Collection of Innovative Methods is an excellent book for both the survey and social science communities as they learn to capitalize on this new revolution. It will also appeal to the broader data and computer science communities looking for new areas of application for emerging methods and data sources.
3 324 kr
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"Although intended as a textbook, this accessible book could as well serve in an academic collection as a useful source of background material for a variety of readers." —CHOICE"Craig Hill's new text is a welcome addition to the textbooks available for undergraduate courses on human sexuality. It goes beyond the standard topics found in many books and seriously integrates social psychological research and theory on human sexuality. This book is just the type of serious treatment of psychological aspects of human sexuality that I have been seeking for some time for my course."—Irene Hanson Frieze, Professor of Psychology, University of Pittsburgh
Human Sexuality: Personality and Social Psychological Perspectives presents the topics typically covered in human sexuality courses, rooting the presentation in a strong psychological perspective. Author Craig Hill focuses on personality and social psychological theory to provide students with a conceptual understanding of the psychological factors involved in sexuality, and he encourages students to build upon that foundation by challenging them to think critically about the material in various ways. He also emphasizes the scientific investigation of sexuality, offering a solid review of the research literature.
Key Features
Focuses predominantly on the psychological aspects of sexuality: The topics covered and the organization of the book are ideally suited for instructors who wish to emphasize psychological factors involved in sexuality. Stresses the symbiotic relationship between research and theory: The book provides a more accurate and complete understanding of the way in which science generates sound evidence that informs theories pertaining to sexuality and how those theories, in turn, inform further inquiry.Presents real-life examples: Personal anecdotes enable students to relate concepts and information to the lives of real people and to their own lives, making the information clearer and more meaningful to them.Integrates cultural diversity throughout: Race, ethnicity, and sexual orientation are considered in the topics covered and the examples employed.Helps develop critical thinking and analytic abilities: Analyze This: Looking at Different Perspectives; An Opportunity for Self-Reflection; and An Eye Toward Research boxes as well as end-of-chapter questions and caption questions allow students to delve further into the material, allowing them to think critically about current topics and their own lives.Intended Audience
This is an excellent core text for both undergraduate and graduate courses on Human Sexuality particulary those offered in departments of psychology.
Supplementary Material
An Instructor's Resource CD provides PowerPoint presentations; chapter study material; classroom handouts; and suggestions for course projects, discussion questions, and internet exercises. Also included is a Computerized Test Bank with multiple-choice, true/false, and essay questions that allows for easy test creationA Student Study Web Site provides e-flashcards, Internet exercises and resources, self quizzes, and links to SAGE journal articles and video clips. Also available is a link to the author's blog where students can respond to comments posted by the author and other students using the text.