Helps the reader improve his/her speaking, writing, researching, and organising skills. Designed for undergraduate students and written with an integrated rhetorical approach, this book utilizes a dual focus on the canons of rhetoric and developing an online presence.
Covers the challenges of starting a consulting business, dealing with sceptical clients, explaining to colleagues the value of interpretive work, motivating students to press forward through ambiguity, and among other things, helping clients realize that communication in general and interpretive analysis in particular can reveal something unique.