Crispin Manners – författare & böcker

Grow, Build, Sell, Live

A Practical Guide to Running and Building an Agency and Enjoying It

E-bok

PDF, Engelska, 2019

245 kr

Läs direkt efter köp

Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That''s where this book comes in. Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success. If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.

Grow, Build, Sell, Live

A Practical Guide to Running and Building an Agency and Enjoying It

AvCrispin Manners,Richard Houghton

E-bok

Engelska, 2019

236 kr

Läs direkt efter köp

Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That''s where this book comes in. Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success. If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.

Grow, Build, Sell, Live

A Practical Guide to Running and Building an Agency and Enjoying It

AvRichard Houghton,Crispin Manners

Inbunden, Engelska, 2019

234 kr

Skickas inom 5-8 vardagar

Agency leaders spend the majority of their time on three areas – their people, clients and new business. These are all important levers for consultancy growth. But too often, agency owners forget two more essential tools for growth: attention to the numbers, and investment in their leaders. The consultancy leadership role can seem like an endless stream of fires to put out. It can leave leaders feeling as if their team, or their clients, are running their business rather than themselves. That's where this book comes in. Grow, Build, Sell, Live features practical and implementable advice and tools to address the day-to-day reality of running a successful agency. In addition to giving guidance on people, clients and new business, the book covers leadership and the numbers in detail to ensure leaders have the tools and knowledge to be in control. The content draws on proven approaches, helpful science and real-life examples to give practical recommendations to improve readers’ ability to achieve the controlled growth which is essential to agency success. If you are thinking about starting your own agency; have started one and hit your first round of growing pains, or are a veteran looking for an exit, this book is for you. It will appeal to current and aspiring agency owners who want to understand and be conscious of their choices and take control of their agency.

How to Sell Value - Demystified

A Practical Guide for Communications Agencies

AvCrispin Manners

E-bok

PDF, Engelska, 2023

306 kr

Läs direkt efter köp

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency.

In How to Sell Value – Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as:

The power of a branded methodology that builds trust and confidence and sets client expectations correctlyThe tools that bring a branded method to life and give the team ways to reinforce itExamples of premium priced services that break the time-based pricing modelHow to set a value-based priceThe importance of client data in proving value and driving effective evaluation.

This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.

How to Sell Value - Demystified

A Practical Guide for Communications Agencies

AvCrispin Manners

E-bok

Engelska, 2023

306 kr

Läs direkt efter köp

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency.

In How to Sell Value – Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as:

The power of a branded methodology that builds trust and confidence and sets client expectations correctlyThe tools that bring a branded method to life and give the team ways to reinforce itExamples of premium priced services that break the time-based pricing modelHow to set a value-based priceThe importance of client data in proving value and driving effective evaluation.

This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.

How to Sell Value – Demystified

A Practical Guide for Communications Agencies

AvCrispin Manners

Häftad, Engelska, 2023

291 kr

Skickas inom 5-8 vardagar

The latest research from the Public Relations and Communications Association (PRCA) demonstrates that 83% of agencies do not sell by value. This represents a significant threat to their future, especially during recessionary times, as it means there is unlikely to be the proof needed to sustain the budgets that clients currently allocate for their services. If agencies don’t start proving the business value of what they do, the consequences are likely to be a significant loss of income, with a dire impact on the future potential of the agency.In How to Sell Value – Demystified: A Practical Guide for Communications Agencies, acclaimed PR guru Crispin Manners explains how agencies can move quickly to a value-based, rather than time-based, agency model. The author addresses key issues such as:The power of a branded methodology that builds trust and confidence and sets client expectations correctlyThe tools that bring a branded method to life and give the team ways to reinforce itExamples of premium priced services that break the time-based pricing modelHow to set a value-based priceThe importance of client data in proving value and driving effective evaluation.This practical guide clearly outlines a route to a more profitable and fulfilling agency, one where everyone involved gets a true sense of achievement because of the value they know they deliver to their clients.

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Crispin Manners – författare

Grow, Build, Sell, Live

Grow, Build, Sell, Live

Grow, Build, Sell, Live

How to Sell Value - Demystified

How to Sell Value - Demystified

How to Sell Value – Demystified

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