The Money Shot provides a real look into the lives of a professional athlete and how this new-found fame and fortune can change their lives. Walking through the financial maze can be challenging for athletes who really need to focus on game performance. The tips and tools in the Money Shot allows athletes and their families to clearly identify how to find success in the money game so they can focus on career success as an athlete. Exploring the “do’s” and “don’ts” of saving, spending, using, and growing money, the Money Shot is designed to provide the roadmap to successful financial performance by laying out the steps play byplay. Athletes and their families gain knowledge to make the right moves for their financial present and future, and confidence to know they are performing at peak levels in the money game.
Having a Massive Revenue Strategy™ is critical to athletes heading into the pros; The International Center for Athletic Financial Development™ is the foundation where college and professional athletes find guidance to develop powerful financial strategies that allow them to fully enjoy their earnings both now and in the future. This book is a compilation of those strategies. Dr. Gifford brings the difficult and often taboo topic of finances to clients in an easy-to-understand, applicable format; for over 15 years she has helped clients maximize the impact of their success and live their dreams and luxury lifestyles through financial development and efficient resource planning. The Money Shot addresses a unique and underserved market, and provides clear-cut tactics in a voice that is credible.