Cyndi Coon – författare

Impending technological advances will widen an adversary’s attack plane over the next decade. Visualizing what the future will hold, and what new threat vectors could emerge, is a task that traditional planning mechanisms struggle to accomplish given the wide range of potential issues. Understanding and preparing for the future operating environment is the basis of an analytical method known as Threatcasting. It is a method that gives researchers a structured way to envision and plan for risks ten years in the future. Threatcasting uses input from social science, technical research, cultural history, economics, trends, expert interviews, and even a little science fiction to recognize future threats and design potential futures. During this human-centric process, participants brainstorm what actions can be taken to identify, track, disrupt, mitigate, and recover from the possible threats. Specifically, groups explore how to transform the future they desire into reality while avoiding anundesired future. The Threatcasting method also exposes what events could happen that indicate the progression toward an increasingly possible threat landscape. This book begins with an overview of the Threatcasting method with examples and case studies to enhance the academic foundation. Along with end-of-chapter exercises to enhance the reader’s understanding of the concepts, there is also a full project where the reader can conduct a mock Threatcasting on the topic of “the next biological public health crisis.” The second half of the book is designed as a practitioner’s handbook. It has three separate chapters (based on the general size of the Threatcasting group) that walk the reader through how to apply the knowledge from Part I to conduct an actual Threatcasting activity. This book will be useful for a wide audience (from student to practitioner) and will hopefully promote new dialogues across communities and novel developments in the area.

Rooted in the author's experience as an entrepreneur and creative professional, Thrive! The Creative's Guidebook to Professional Tenacity helps those in creative fields acquire the skills and tools needed to successfully market their talents and manage their careers. Speaking directly to how creatives think about and conduct business, the text is filled with engaging and accessible exercises, strategies, and tips.The six units cover branding, searching for clients, asserting the value of creative work, pitching your talents, leveraging social and other media, managing finances and taxes, and more. Each chapter includes business terms creatives need to know, action tasks to prepare for the professional work ahead, and specific guidance about how the content can be applied in the real world.Fresh and innovative, Thrive! The Creative's Guidebook to Professional Tenacity understands the importance of speaking to creative professionals in their own language, and showing them how to leverage their outside-the-box skills to achieve professional and financial success. The book is ideal for anyone studying or working in the fields of art and design, or any creative endeavor.

Impending technological advances will widen an adversary’s attack plane over the next decade. Visualizing what the future will hold, and what new threat vectors could emerge, is a task that traditional planning mechanisms struggle to accomplish given the wide range of potential issues. Understanding and preparing for the future operating environment is the basis of an analytical method known as Threatcasting. It is a method that gives researchers a structured way to envision and plan for risks ten years in the future. Threatcasting uses input from social science, technical research, cultural history, economics, trends, expert interviews, and even a little science fiction to recognize future threats and design potential futures. During this human-centric process, participants brainstorm what actions can be taken to identify, track, disrupt, mitigate, and recover from the possible threats. Specifically, groups explore how to transform the future they desire into reality while avoiding anundesired future. The Threatcasting method also exposes what events could happen that indicate the progression toward an increasingly possible threat landscape. This book begins with an overview of the Threatcasting method with examples and case studies to enhance the academic foundation. Along with end-of-chapter exercises to enhance the reader’s understanding of the concepts, there is also a full project where the reader can conduct a mock Threatcasting on the topic of “the next biological public health crisis.” The second half of the book is designed as a practitioner’s handbook. It has three separate chapters (based on the general size of the Threatcasting group) that walk the reader through how to apply the knowledge from Part I to conduct an actual Threatcasting activity. This book will be useful for a wide audience (from student to practitioner) and will hopefully promote new dialogues across communities and novel developments in the area.

This book provides readers with essential toolkit and real-world examples of predictive models developed for strategic planning purposes. This book explores all aspect of futurecasting, a field that generates actionable data for businesses and organizations to deploy in their internal strategizing. By extrapolating data on past and current large-scale trends in a given industry or operating sector, entities can effectively learn to prepare and weather or even thrive, through certain likely future scenarios. This book also explains how users can revisit past models to discern landmarks that point toward progress along a certain predicted future, allowing them to benefit from ongoing analysis of the model as events unfold. This book utilizes real-world case studies and exercises that teach readers how futurecasting works and empower them to use it themselves. This book provides readers their teams, and their organizations with effective frameworks, tools, skills, and practices that help to remove some of the mystery and unpredictability that naturally comes with analyzing future events.