Cynthia M. Beath – författare
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2 produkter
229 kr
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A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetization converting data into money too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it s critical to have wide-ranging support for this pursuit. In Data Is Everybody s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money improving work with data, wrapping products with data, and selling information offerings and explain when to pursue each and how to succeed. Key features of the book: Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR) Definitions of key terms, self-reflection questions, appealing graphics, and easy-to-use frameworks Rich with detailed case studies Supplemented by free MIT CISR website resources (cisr.mit.edu). Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody s Business is the essential guide for helping everybody in the organization not just the data specialists understand, get excited about, and participate in data monetization.
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One of Forbes's Top Ten Technology Books of the YearHow to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ business leaders and 30+ organizations, including Amazon Uber, LEGO, and Toyota. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. Full of practical advice and real-life examples of digital transformation, this book is an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights• Operational Backbone• Digital Platform• Accountability Framework• External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.Designed for Digital includes case studies from Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.