D. Stroud - Böcker

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organizations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this text, Dick Stroud looks at the business implications of the Internet at a strategic level. Without going into technical details, he looks at what is driving the development of the Internet and how it might impact on a number of aspects of an organization's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.