Dan Good – författare

Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again.

It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.

But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?

The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud.

Through the story of Microsoft, you’ll learn:

How to build a nimble company culture that supports innovation and growth.How to return a forgotten brand to the spotlight.How to recognize and build upon successful business lines, while letting go of underperforming initiatives.When to change the entire?way?you do business.

Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again.It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon.But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed?The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud.Through the story of Microsoft, you’ll learn:How to build a nimble company culture that supports innovation and growth.How to return a forgotten brand to the spotlight.How to recognize and build upon successful business lines, while letting go of underperforming initiatives.When to change the entire?way?you do business.Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

The powerful story of an essential baseball lifeIn Playing Through the Pain: Ken Caminiti and the Steroids Confession That Changed Baseball Forever, writer Dan Good seeks to make sense of MLB MVP Ken Caminiti’s fascinating, troubled life. Good began researching Caminiti in 2012 and conducted his first interviews for his biography in 2013. Since then he’s interviewed nearly 400 people, providing him with an exclusive and exhaustive view into Caminiti’s addictions, use of steroids, baseball successes, and inner turmoil. Decades later, the full truth about Major League Baseball’s steroids era remains elusive, and the story of Caminiti, the player who opened the lid on performance-enhancing drugs in baseball has never been properly told. A gritty third baseman known for his diving stops, cannon arm, and switch-hit power, Caminiti voluntarily admitted in a 2002 Sports Illustrated cover story that he used steroids during his career, including his 1996 MVP season, and guessed that half of the players were using performance-enhancing drugs. “I’ve made a ton of mistakes,” he said. “I don’t think using steroids is one of them.” Good’s on-the-record sources include Caminiti’s steroids supplier, who has never come forward, discussing in detail his efforts to set up drug programs for Caminiti and dozens of other MLB players during the late 1990s; people who attended rehab with Caminiti and revealed the secret inner trauma that fueled his addictions; hundreds of Caminiti’s baseball teammates and coaches, from Little League to the major leagues, who adored and respected him while struggling to understand how to help him amid a culture that cultivated substance abuse; childhood friends who were drawn to his daring personality, warmth, and athleticism; and the teenager at the center of Caminiti’s October 2004 trip to New York City during which he overdosed and died.