Daniel Hasler – författare

Essay from the year 2009 in the subject Politics - Region: Middle and South America, grade: 2,0, University of Applied Sciences Dusseldorf, course: Business English, language: English, abstract: For a long time, Latin America stagnated in economic growth. Especially in the 1980s, most countries were totalitarian dictatorships, where the economies lacked in openness and liberalisation. Most of the companies were state-owned and international business was impossible due to high restrictions. The residents were suppressed in their human rights by military forces, suffered from high poverty rates and bad living conditions whereas the leaders continued enriching themselves. In Chile, when Supreme Commander of the Armed Forces Augusto Pinochet took over power by his coup d etat in 1973, a lot of people were tortured and killed by the fascist regime until the end of the dictatorship in 1990. Society was split in two halves: On the one hand the tortured opposition, on the other hand the torturers loyally serving the government. This caused a worldwide discussion on human rights and the necessity of an adequate punishment for the ex-dictator. As a consequence, it is important to analyse closely the circumstances that led to the brutal coup, the period of the dictatorship itself, the consequences for the society, the influence on literature and media as well as the discussion on Pinochet s conviction in order to fully understand the situation of the Chilean citizens today.

Academic Paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (dt.), 17,75/20 (fr.), University of Upper Alsace, course: Methodologie de la recherche appliquee au consommateur, language: English, abstract: E-mail advertising has become increasingly important as marketing tool for companies as it reaches a large number of customers at relatively low costs. However, there also exist certain drawbacks of this marketing tool, notably the perceived intrusiveness by the customers linked to the e-mail advertising behavior of firms. A high degree of perceived intrusiveness risks causing negative customer responses that, in the long term, may have a negative impact on brand trust. As there is barely any research on the topic of intrusive brands, this qualitative study examines the concept of intrusiveness in case of e-mail advertising for the German market more in detail. The findings explain what kind of behavior customers perceive as intrusive; hence it helps firms to understand the problem and to adapt their e-mail advertising strategies.

Das Herausgeberwerk präsentiert aktuelle Forschungsergebnisse und praktische Erkenntnisse aus dem Bereich von digitalen Plattformen und Ökosystemen im Business-to-Business-Kontext. Dabei liegt der Schwerpunkt auf empirischen und konzeptionellen Beiträgen. Neben Grundlagen, Enablern und Fallstudien werden ebenso mögliche Vorgehensweisen zur Entwicklung von Plattformen behandelt. Praktikerinnen und Praktiker aus den Bereichen Management, Strategische Planung und Business Development erhalten Impulse, um Digitale Plattformen und Ökosysteme erfolgreich voranzutreiben und so Potenziale innerhalb ihres Unternehmens zu realisieren. Forschende, Lehrende und Studierende aus den Bereichen Digitale Plattformen und Ökosysteme aus dem Business-to-Business-Kontext dienen die Beiträge als Anregung für intensive Diskussionen.

Das Herausgeberwerk präsentiert aktuelle Forschungsergebnisse und praktische Erkenntnisse aus dem Bereich von digitalen Plattformen und Ökosystemen im Business-to-Business-Kontext. Dabei liegt der Schwerpunkt auf empirischen und konzeptionellen Beiträgen. Neben Grundlagen, Enablern und Fallstudien werden ebenso mögliche Vorgehensweisen zur Entwicklung von Plattformen behandelt. Praktikerinnen und Praktiker aus den Bereichen Management, Strategische Planung und Business Development erhalten Impulse, um Digitale Plattformen und Ökosysteme erfolgreich voranzutreiben und so Potenziale innerhalb ihres Unternehmens zu realisieren. Forschende, Lehrende und Studierende aus den Bereichen Digitale Plattformen und Ökosysteme aus dem Business-to-Business-Kontext dienen die Beiträge als Anregung für intensive Diskussionen.