Danilo Zatta – författare

Squarely aimed at leaders and aspiring leaders, The Heart of Leadership, written by two renowned management experts, presents practical examples and engaging insights to answer the key question of how to be a successful leader.

This book reveals the key characteristics of a great leader and shows you how to develop the skills needed to motivate your team and overcome challenges. Leadership means successfully taking your place at the head of an enterprise and is both a shared journey and an adventure over the course of a career. Using an engaging and accessible style throughout, the book maps out how to achieve tangible results. It presents portrayals of some of history’s greatest leaders, from Gandhi to Steve Jobs, from Angela Merkel to Lisa Su, in order to inspire and help develop your own top leadership skills.

This book is essential reading for CEOs, CFOs, HR managers, entrepreneurs, trainers, and those who are seeking a leadership position in an organization and want to understand how to succeed within it.

Squarely aimed at leaders and aspiring leaders, The Heart of Leadership, written by two renowned management experts, presents practical examples and engaging insights to answer the key question of how to be a successful leader.

This book reveals the key characteristics of a great leader and shows you how to develop the skills needed to motivate your team and overcome challenges. Leadership means successfully taking your place at the head of an enterprise and is both a shared journey and an adventure over the course of a career. Using an engaging and accessible style throughout, the book maps out how to achieve tangible results. It presents portrayals of some of history’s greatest leaders, from Gandhi to Steve Jobs, from Angela Merkel to Lisa Su, in order to inspire and help develop your own top leadership skills.

This book is essential reading for CEOs, CFOs, HR managers, entrepreneurs, trainers, and those who are seeking a leadership position in an organization and want to understand how to succeed within it.

Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth

In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits.

The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.

In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers:

A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.

''Company marketers spend a lot of time on promotion and take pricing for granted. Zatta''s new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’

- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growth

In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits.

The author explains the 10 key elements to transform your price management; such as making pricing a CEO priority, instilling a culture of profit, selling value, differentiating prices, setting up the pricing governance, avoiding price wars and other rules to help capture opportunities for extraordinary profit and growth that companies not observing these rules simply miss out on.

In this authoritative yet easy-to-read book, you’ll explore inspiring case studies of real-world companies that have realised the tremendous potential of pricing transformation to unlock their firms’ latent profitability. You’ll also discover the foundational pricing concepts you need to understand if you aim to drive incredible results in your company’s top- and bottom lines. This book also offers:

A can’t-miss resource for managers, founders, executives, directors, and entrepreneurs with a stake in driving growth and profitability in their firms, The Ten Rules of Highly Effective Pricing will also earn a place on the bookshelves of business and management students learning about contemporary pricing strategy.

''Company marketers spend a lot of time on promotion and take pricing for granted. Zatta''s new book The 10 Rules of Highly Effective Pricing will help wake up company marketers to the profit coming from creative pricing.’

- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.