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3 produkter
3 produkter
312 kr
Skickas inom 7-10 vardagar
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
307 kr
Skickas inom 7-10 vardagar
Comprehensive yet portable, this concise field-guide edition of The Australian Bird Guide is an essential companion for every birdwatcher visiting AustraliaThis concise edition of the award-winning Australian Bird Guide brings the authority and clarity of ABG into a portable format ideal for field use. Its compact format features more than 700 bird species that are residents of or regular visitors to the Australian mainland, Tasmania, and surrounding seas. Easy to use and beautifully illustrated, the book's content has been carefully designed to provide the reader with all the key information needed to enable rapid identification of any bird, with distribution maps, and comparison pages for major groups. Portable and pocket-friendly yet comprehensive and authoritative, ABG Concise is an essential companion for any birdwatcher visiting Australia.
523 kr
Skickas inom 3-6 vardagar
The Australian Bird Guide – the most comprehensive field guide to Australian birds ever published.Australia's avifauna is large, diverse and spectacular, reflecting the continent's wide range of habitats and evolutionary history. This book covers every regularly occurring species in Australia, including subspecies and rarities. Illustrations of more than 900 species on almost 250 plates, with particular emphasis on providing the fine detail required to identify difficult groups and distinctive plumages, make The Australian Bird Guide the most comprehensive guide to Australian birds ever published. This revised edition includes updated maps and artwork, reflecting advances in our knowledge of the biology and distribution of Australia's birds, plus fully updated text to ensure identification, distribution and status details are current and accurate, along with an improved index.This book sets the standard for coverage of Australia's remarkable avifauna. It is truly indispensable for anyone looking to explore Australia's magnificent and unique birdlife.