Daphne Clifton – författare

Are you fed up with trawling round networking events that take vast amounts of time for little return? Do you feel queasy stepping into a room of total strangers to represent yourself or your business? Then this is the book you''ve been waiting for.

Networking is something that can really improve our career prospects, but it is something that many people actively dread. With advice on how to conquer your nerves, ask the right questions, find out about the right events (and work out which ones to avoid), this book offers a straightforward approach to networking that will build confidence in basic skills, as well as tips to hone the skills of the most seasoned networkers.

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Franchising is a popular option for many people who want to run their own businesses. It''s a way of benefiting from the branding and reputation of an established enterprise and striking out on on your own at the same time. This book helps you to build a successful franchise, by: