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A lively exploration of eclecticism, playfulness, and whimsy in American postwar design, including architecture, graphic design, and product design This spirited volume shows how postwar designers embraced whimsy and eclecticism in their work, exploring playfulness as an essential construct of modernity. Following World War II, Americans began accumulating more and more goods, spurring a transformation in the field of interior decoration. Storage walls became ubiquitous, often serving as a home’s centerpiece. Designers such as Alexander Girard encouraged homeowners to populate their new shelving units with folk art, as well as unconventional and modern objects, to produce innovative and unexpected juxtapositions within modern architectural settings. Playfulness can be seen in the colorful, child-sized furniture by Charles and Ray Eames, who also produced toys. And in the postwar corporate world, the concept of play is manifested in the influential advertising work of Paul Rand. Set against the backdrop of a society that was experiencing rapid change and high anxiety, Serious Play takes a revelatory look at how many of the country’s leading designers connected with their audience through wit and imagination.Published in association with the Milwaukee Art Museum and the Denver Art MuseumExhibition Schedule:Milwaukee Art Museum (09/28/18–01/06/19) Denver Art Museum (05/05/19–08/25/19)
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Opened in 1971, Denver Art Museum s north building, a seven-story structure with its distinctive cut-out roofline, narrow windows, and an exterior covered with more than a million custom-made glass tiles was one of the first high-rise art museums. In 2020, after a two-year closure for renovations, the museum is reopening the Ponti building, which will include new architecture and design galleries featuring an exhibition of Ponti-designed objects from the Denver Art Museum and local collections. The book will include both recent and historic photography, including many architectural details, and tell the story of how Gio Ponti, at the end of his long and remarkable career, created an architectural icon in the American West. Dr. Maauml;kelaauml;, former chair of the Department of Architecture at the University of Colorado Denver, will contribute an in-depth illustrated history of the building. Darrin Alfred, DAM Curator of Architecture and Design, will write about Ponti s design work using objects from the DAM collection as examples. Architect Jorge Silvetti will write about his admiration for Ponti s masterpiece from his perspective as one of the architects in charge of the renovations