'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson _____________________________LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACHPressure is everywhere. Whether it's the stress of hitting an important work deadline, an upcoming job interview, or an end of year exam, it gets the better of us all sometimes. So, how can we achieve our best under pressure and use it to our advantage?In The Pressure Principle, Dave Alred shares eight practical, ground-breaking lessons that you can easily apply to your day-to-day life to help you deal effectively with pressure and perform at your very best. After years of teaching, researching, and coaching, Alred has seen first-hand the consequences that pressure can produce and has created the ultimate universal guide to overcoming this for anyone who needs it. His lessons include:· Mastering the physical symptoms of anxiety· Understanding the power of language · Improving our skills and ability to think effectively when under pressure · The power and importance of practice · Managing our expectations under pressure· Alleviating sensory shut down when extreme pressure hitsNo matter what life throws at you, Dave Alred will equip you with the techniques to face it. _____________________________'Dr Dave Alred is one of the world's most respected performance coaches' Mr Porter'Dave Alred's infectious enthusiasm is legitimate [...] The principles are universal' Telegraph

''If you are struggling with exams, vivers, job interviews, work presentations, with performing in a team or individual sport - or find it difficult to interact in social situations - then this is for you' - Amazon reviewThe book on how to handle pressure from the performance coach to Francesco Molinari and Jonny WilkinsonWhether it's the stress of hitting a deadline at work, passing an exam or an upcoming job interview, pressure is everywhere.So how can we turn this into our advantage?Dr Dave Alred MBE is widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby's most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage.He believes that dealing with pressure is a skill like any other and in this book he shares his eight ground-breaking principles, distilling his life's work into an accessible and practical book with examples from the world of business, sport and the classroom.From writing down personal affirmations to understanding how to use language more effectively, The Pressure Principle will help you become your best self and stay calm when the heat is on.'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson CBE'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, author of bestselling Black Box Thinking

'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson _____________________________LEARN TO THRIVE UNDER PRESSURE WITH A LEADING PERFORMANCE COACHPressure is everywhere. Whether it's the stress of hitting an important work deadline, an upcoming job interview, or an end of year exam, it gets the better of us all sometimes. So, how can we achieve our best under pressure and use it to our advantage?In The Pressure Principle, Dave Alred shares eight practical, ground-breaking lessons that you can easily apply to your day-to-day life to help you deal effectively with pressure and perform at your very best. After years of teaching, researching, and coaching, Alred has seen first-hand the consequences that pressure can produce and has created the ultimate universal guide to overcoming this for anyone who needs it. His lessons include:· Mastering the physical symptoms of anxiety· Understanding the power of language · Improving our skills and ability to think effectively when under pressure · The power and importance of practice · Managing our expectations under pressure· Alleviating sensory shut down when extreme pressure hitsNo matter what life throws at you, Dave Alred will equip you with the techniques to face it. _____________________________'Dr Dave Alred is one of the world's most respected performance coaches' Mr Porter'Dave Alred's infectious enthusiasm is legitimate [...] The principles are universal' Telegraph

''If you are struggling with exams, vivers, job interviews, work presentations, with performing in a team or individual sport - or find it difficult to interact in social situations - then this is for you' - Amazon reviewThe book on how to handle pressure from the performance coach to Francesco Molinari and Jonny WilkinsonWhether it's the stress of hitting a deadline at work, passing an exam or an upcoming job interview, pressure is everywhere.So how can we turn this into our advantage?Dr Dave Alred MBE is widely acknowledged as one of the best coaches on the planet. A pioneer in performance psychology, he nurtured Jonny Wilkinson into rugby's most feared kicker, and has helped Premiership footballers, number one golfers and England cricketers deliver on the biggest stage.He believes that dealing with pressure is a skill like any other and in this book he shares his eight ground-breaking principles, distilling his life's work into an accessible and practical book with examples from the world of business, sport and the classroom.From writing down personal affirmations to understanding how to use language more effectively, The Pressure Principle will help you become your best self and stay calm when the heat is on.'Dave Alred is a genius. There is simply no-one around to match him in his field' Jonny Wilkinson CBE'Dave Alred is the coach who helped Jonny Wilkinson keep his cool. We can all learn from him' Matthew Syed, author of bestselling Black Box Thinking