David A. Bowen – författare
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2 produkter
Advances in Services Marketing and Management
Av Teresa A. Swartz, David A. Bowen m. fl.
Inbunden, 1998
1884 kr
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This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between …
Advances in Services Marketing and Management
Av Teresa A. Swartz, David A. Bowen m. fl.
Inbunden, 1995
1639 kr
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This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to …