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David A. Bowen – författare

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2 produkter

  1. Teresa A. Swartz, David A. Bowen, Stephen W. Brown - Advances in Services Marketing and Management, Inbunden. Tillgänglighet: Lägg i varukorg

    Advances in Services Marketing and Management

    Av Teresa A. Swartz, David A. Bowen m. fl.

    Inbunden, 1998

    1884 kr

    Lägg i varukorg

    This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between …

  2. Teresa A. Swartz, David A. Bowen, Stephen W. Brown - Advances in Services Marketing and Management, Inbunden. Tillgänglighet: Lägg i varukorg

    Advances in Services Marketing and Management

    Av Teresa A. Swartz, David A. Bowen m. fl.

    Inbunden, 1995

    1639 kr

    Lägg i varukorg

    This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to …