David Abrahams - Böcker

Abrahams and Gurtovoy have written something close to a classic… marvelous fun to read… Read the complete book review by Jack J. Woehr, Dr. Dobbs Journal, June 03, 2005

"If you're like me, you're excited by what people do with template metaprogramming (TMP) but are frustrated at the lack of clear guidance and powerful tools. Well, this is the book we've been waiting for. With help from the excellent Boost Metaprogramming Library, David and Aleksey take TMP from the laboratory to the workplace with readable prose and practical examples, showing that "compile-time STL" is as able as its runtime counterpart. Serving as a tutorial as well as a handbook for experts, this is the book on C++ template metaprogramming."—Chuck Allison, Editor, The C++ Source

C++ Template Metaprogramming sheds light on the most powerful idioms of today's C++, at long last delivering practical metaprogramming tools and techniques into the hands of the everyday programmer.

A metaprogram is a program that generates or manipulates program code. Ever since generic programming was introduced to C++, programmers have discovered myriad "template tricks" for manipulating programs as they are compiled, effectively eliminating the barrier between program and metaprogram. While excitement among C++ experts about these capabilities has reached the community at large, their practical application remains out of reach for most programmers. This book explains what metaprogramming is and how it is best used. It provides the foundation you'll need to use the template metaprogramming effectively in your own work.

This book is aimed at any programmer who is comfortable with idioms of the Standard Template Library (STL). C++ power-users will gain a new insight into their existing work and a new fluency in the domain of metaprogramming. Intermediate-level programmers who have learned a few advanced template techniques will see where these tricks fit in the big picture and will gain the conceptual foundation to use them with discipline. Programmers who have caught the scent of metaprogramming, but for whom it is still mysterious, will finally gain a clear understanding of how, when, and why it works. All readers will leave with a new tool of unprecedented power at their disposal—the Boost Metaprogramming Library.

The companion CD-ROM contains all Boost C++ libraries, including the Boost Metaprogramming Library and its reference documentation, along with all of the book's sample code and extensive supplementary material.

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer’s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.