David Allison – författare

Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the many ways that museums around the world have begun to listen more attentively to their audience, the book highlights the importance of listening to community and discusses the idea of relationship-building as an entry point to relevancy.

Drawing on interviews and discussions with museum professionals around the world, as well as tangible, real-world examples, Allison showcases the many ways that museums, both large and small, are actively working with their communities and also provides a roadmap that demonstrates how museum professionals can listen more effectively to their audiences as they craft new experiences. The book also explores the fascinating nexus of community engagement and exhibit and experience development, thus taking museum professionals on a journey of discovery around community responsiveness and attention to audience.

Engaging Communities in Museums provides a thorough comparison of development models from disparate venues, making the book a must-read for museum professionals who are looking for purpose and common-sense techniques that can guide their work with the communities that they serve. Students in museum studies courses will also find the text useful as a primer on community engagement in museums.

Engaging Communities in Museums is designed for museum professionals who are hungry for information about how to design experiences in partnership with their communities. Providing an overview of the many ways that museums around the world have begun to listen more attentively to their audience, the book highlights the importance of listening to community and discusses the idea of relationship-building as an entry point to relevancy.

Drawing on interviews and discussions with museum professionals around the world, as well as tangible, real-world examples, Allison showcases the many ways that museums, both large and small, are actively working with their communities and also provides a roadmap that demonstrates how museum professionals can listen more effectively to their audiences as they craft new experiences. The book also explores the fascinating nexus of community engagement and exhibit and experience development, thus taking museum professionals on a journey of discovery around community responsiveness and attention to audience.

Engaging Communities in Museums provides a thorough comparison of development models from disparate venues, making the book a must-read for museum professionals who are looking for purpose and common-sense techniques that can guide their work with the communities that they serve. Students in museum studies courses will also find the text useful as a primer on community engagement in museums.

Marketers have always believed demographics and psychographics held the key to influencing consumer behavior. If only we knew enough about someone-their age, gender, purchase history, favorite brands-we could impact what they do. But that isn''t true at all.

Today we know these systems are a terrible way to understand who people are. Nobody acts their age anymore, and tracking past behavior doesn''t tell us what will work now.

Valuegraphics change everything.

By focusing on deep values rather than surface habits or traits, valuegraphics uncover what drives and unites us. Based on decades of behavioral science research, adding valuegraphics to your insights can improve your marketing effectiveness by a factor of eight or more.

Learn how to find the valuegraphics of your target audience and create powerful values-driven strategies that excite and engage them. Discover why demographic profiles are dangerously inaccurate, and walk step-by-step through the process of becoming a values-driven organization.

In a DIY format that''s quick and easy to use, The Death of Demographics will show you what global B2B and B2C brands have already discovered: that the secret to engaging your target audience is to know what they value. 

Because what we value determines what we do.