David Besanko - Böcker

Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a company may be creating. The strategic interaction takes place in the realm of private politics and corporate social responsibility-perceptions and actions of the company, activists, and the public audience-rather than that of public policy, including regulation. In Corporate Reptutation and Social Activism Jose Miguel Abito, David Besanko, and Daniel Diermeier argue that harm to a firm's reputation is one of the strongest and most practical tools of contemporary corporate activism and explains the numerous campaigns as well as the response of companies. Through a straightforward dynamic model focusing on the interaction of the firm and activists, the authors show how both the firm's existing reputation and various activist tactics influence actions and outcomes of both the firm and the activists. Among their insights are that as a firm's reputation grows, it tends to coast on its reputation by reducing its private regulation, or voluntary adoption of internal rules that constrain certain company behavior. Activists can keep the firm from coasting in two ways: the firm acts more responsibly to protect its reputation in anticipation of activist campaigns, and a firm whose reputation is harmed by a campaign engages more responsibly to repair its reputation.The book explores how activists choose among potential targets and the different tactics activists can use to harm firms' reputations, including criticism, which has a potentially mild impact on the firm's reputation, confrontation, which can cause a reputational crisis in which the firm's reputation can be dramatically impaired, and rewards, which increase a firm's reputation. These can have different effects on firm behavior. The authors also examine whether campaigns by activists advance or harm social welfare. The result is a sweeping overview of an evolving and increasingly important phenomenon that combines rigorous modeling and that generates a rich set of empirical implications that will interest researchers in economics, business and management, sociology, and political science.

These volumes are concerned with the economic impact of governments as regulators, designers of economic policy and as economic agents in their own right.

Microeconomics, 6th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice problems, exercises, and engaging applications. Worked-out Learning-by-Doing problems, mathematical and graphical data, and verbal explanations enable business and economics majors to recognize significant data, patterns, and trends.

Als Teilgebiet der Volkswirtschaftslehre beschäftigt sich die Mikroökonomie mit dem wirtschaftlichen Verhalten einzelner Wirtschaftssubjekte (Haushalte und Unternehmen). Neben den Marktakteuren werden auch die Marktstrukturen (Monopol, Oligopol, Polypol) und die jeweiligen institutionellen Rahmenbedingungen berücksichtigt.Das Lehrbuch von Besanko und Braeutigam erklärt Mikroökonomie leicht verständlich und praxisnah. Es enthält viele spannende und aktuelle Anwendungen von wirtschaftspolitischem Interesse (z.B. Klimapolitik und sinnvolle industrieökonomische Beispiele). Verhaltensökonomische Argumente werden eingestreut, ohne dass die traditionelle Theorie vernachlässigt wird. Learning-by-Doing Aufgaben und mathematische Daten in Verbindung mit Graphiken ermöglichen dem Leser, wichtige Konzepte und Strukturen zu verstehen.Die didaktische Aufbereitung der einzelnen Kapitel ermöglicht es den Studierenden auch, sich wesentliche Inhalte im Selbststudium zu erschließen.