David Booth – författare

Don't Just Present. Persuade, Inspire, and Perform!Powerhouse presentations that engage and move your audience

Imagine if every presentation received rapt attention and buy-in from the audience.

Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.

Research shows a memorable presentation is a combination of stirring your audience's emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer.

This effective method brings you:

Own the Room is written by a unique set of authors with the expertise perfect for creating vivid narratives. Own the Room shares how to excite your audience's emotions and intellect. And Own the Room will give you a communication toolkit to make any presentation lively, compelling, and memorable.

Don''t Just Present. Persuade, Inspire, and Perform!Powerhouse presentations that engage and move your audience

Imagine if every presentation received rapt attention and buy-in from the audience.

Start getting these results with Own the Room, featuring the renowned Eloqui Method-innovative techniques that leave boring behind.

Research shows a memorable presentation is a combination of stirring your audience''s emotions while appealing to its intellect. This team of authors has developed techniques that tap into the persuasive, expressive aspects of presentations-employed over the past ten years by Fortune 500 companies such as TD Ameritrade, Mattel, Fisher-Price, Merrill Lynch, Siemens, and Pfizer.

This effective method brings you:

Own the Room is written by a unique set of authors with the expertise perfect for creating vivid narratives. Own the Room shares how to excite your audience''s emotions and intellect. And Own the Room will give you a communication toolkit to make any presentation lively, compelling, and memorable.

The display business is online advertising''s fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.

Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

The display business is online advertising''s fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.

Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Conceived as a response to the economic naïvety and implicit metropolitan bias of many 1950s and 60s studies of ‘the sociology of development’ , this volume, first published in 1975, provides actual field studies and theoretical reviews to indicate the directions which a conceptually more adequate study of developing societies should take.

Much of the book reflects strongly the influence of Andre Gunder Frank, but the contributors adopt a critical attitude to his ideas, applying them in empirical situations within such African and American countries as Kenya, Guyana, Tanzania and Peru. Others pursue the lines of enquiry opened up by Latin American theories of economic ‘dependency’ and by the new school of French economic anthropology.

Conceived as a response to the economic naïvety and implicit metropolitan bias of many 1950s and 60s studies of ‘the sociology of development’ , this volume, first published in 1975, provides actual field studies and theoretical reviews to indicate the directions which a conceptually more adequate study of developing societies should take.

Much of the book reflects strongly the influence of Andre Gunder Frank, but the contributors adopt a critical attitude to his ideas, applying them in empirical situations within such African and American countries as Kenya, Guyana, Tanzania and Peru. Others pursue the lines of enquiry opened up by Latin American theories of economic ‘dependency’ and by the new school of French economic anthropology.

Strategy Journeys starts from the premise that strategic planning suffers from a bad press: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood – or, perhaps worse still, having no worthwhile impact at all.

For many senior executives, strategic planning is too daunting a task, which is why they often seek help from those with the expertise to guide the process: they have a severe lack of confidence in their own ability to design, plan and implement such an important and major project.

Yet organisations have never had greater need for a flexible, resilient and engaging approach to strategic planning than now. How do those leading an organisation know where to start, what approach to take and how to go about the process of strategic planning? David Booth aims to help them by demystifying the concept and propounding a ‘first principles’ approach to developing a strategic plan within the context of the individual organisation and with the flexibility to adapt the process to focus on what really matters. He suggests the key questions that should be asked when considering embarking on a strategic planning ‘journey’ to help design and guide the process.