David E. Sprott – författare
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6 produkter
Soul of Strategy
Building Customer Centric Organizations
Av Bernard J. Jaworski, David E. Sprott
Inbunden, 2025
235 kr
Lägg i varukorg
A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the …
Soul of Strategy
Building Customer Centric Organizations
Av David E. Sprott, Bernard J. Jaworski
E-bok, 2025
403 kr
Lägg i varukorg
A powerful and original new take on business strategy with the customer at the center of it designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the …
Soul of Strategy
Building Customer Centric Organizations
Av David E. Sprott, Bernard J. Jaworski
E-bok, 2025
403 kr
Lägg i varukorg
A powerful and original new take on business strategy with the customer at the center of it designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the …
Handbook of Research on Customer Engagement
Av Linda D. Hollebeek, David E. Sprott
Inbunden, 2019
3653 kr
Lägg i varukorg
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.Providing vital insights into current theoretical and practical treatments of customer …
Handbook of Research on Customer Engagement
Av David E. Sprott, Linda D. Hollebeek
E-bok, 2019
789 kr
Lägg i varukorg
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study. Providing vital insights into current theoretical and practical treatments of customer …
Handbook of Research on Customer Engagement
Av Linda D. Hollebeek, David E. Sprott
Häftad, 2021
823 kr
Lägg i varukorg
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.Providing vital insights into current theoretical and practical treatments of customer …
