David E. Sumner – författare

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view – individual magazines – to the «macro» view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view – individual magazines – to the «macro» view – industry trends, history, and issues – this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable feature stories. Covers everything from finding original ideas and angles to locating expert sourcesExpanded edition with new chapters on storytelling for digital media and building a story blogCaptivating style exemplifies the authors’ expert guidance, combining academic authority with professional know-howComprehensive coverage of all the angles, including marketing written work and finding jobs in the publishing industryEssential reading for anyone wishing to become a strong feature writerAccompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&As that will be available upon publication: www.wiley.com/go/sumnerandmiller

Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable feature stories.

Covers everything from finding original ideas and angles to locating expert sources Expanded edition with new chapters on storytelling for digital media and building a story blog Captivating style exemplifies the authors’ expert guidance, combining academic authority with professional know-how Comprehensive coverage of all the angles, including marketing written work and finding jobs in the publishing industry Essential reading for anyone wishing to become a strong feature writer Accompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&As that will be available upon publication: www.wiley.com/go/sumnerandmiller

Updated with fresh facts, examples and illustrations, along with two new chapters on digital media and blogs this third edition continues to be the authoritative and essential guide to writing engaging and marketable feature stories.

Covers everything from finding original ideas and angles to locating expert sources Expanded edition with new chapters on storytelling for digital media and building a story blog Captivating style exemplifies the authors’ expert guidance, combining academic authority with professional know-how Comprehensive coverage of all the angles, including marketing written work and finding jobs in the publishing industry Essential reading for anyone wishing to become a strong feature writer Accompanied by a website with a wealth of resources including PowerPoint presentations, handouts, and Q&As that will be available upon publication: www.wiley.com/go/sumnerandmiller

The second edition of The Magazine Century: American Magazines Since 1900 offers the freshest and most up-to-date history of American magazines through 2020. It includes chapters telling the stories of new magazine launches in each decade since 1900. These chapters offer a behind-the-scenes look at America’s best-known magazines and publishers and how they got started. It also includes this key information not included in the first edition:• Updated circulation data for major magazines• Major magazine closings and new launches• Ownership changes at major publishing companies • Histories of several magazines not in the 1st edition• The internet’s effect on magazine publishing• Biographies of colorful and controversial editors• New details about the history of Black-owned magazines• The pandemic’s effect on magazine publishing• Recent interviews with magazine editors and publishers• The surprising rebound of print magazines

This fully revised and updated edition of Feature and Magazine Writing covers everything from finding original ideas to locating expert sources. With fresh perspectives and advice from professional writers and editors, this colorfully-written introduction is required reading for anyone who wishes to become a strong feature writer. Includes chapters on connecting content to the calendar, writing for online publications, trends, issues and controversies, and writing dramatic stories New chapters in this edition include ''How To Find A Magazine Job'', ''Last Chance: The Final Draft'', and ''Writing for Trades, Associations and Organizations'' New sections in this edition include ''Improving Your Pizzazz and ''Original Research = Original Articles''

Atlanta insurance salesman George Burnett found himself at the center of a football scandal when he overheard a phone conversation between University of Georgia athletic director Wally Butts and University of Alabama football coach Paul "Bear" Bryant. Butts seemed to be giving Bryant play formations that would help Alabama defeat Georgia 35-0 in the 1962 season opener.When the Saturday Evening Post published Burnett's story months later, Butts and Bryant successfully sued the magazine for libel. The case went to the Supreme Court where it was upheld in a landmark 5-4 decision that expanded the legal definition of "public figures."Referencing more than 3,000 pages of letters, depositions and trial transcripts, the author reveals new information about this scandal and its resulting trial.

Amos Alonzo Stagg (1862-1965) grew up one of eight children in a poor New Jersey family, graduated high school at 21 and worked his way through Yale. His goal was to become a Presbyterian minister, but he dropped out of Yale Divinity School because he felt he could have more influence on young men through coaching. He was hired as the first football coach at University of Chicago after its founding in 1892. Under Stagg's leadership, Chicago emerged as one of the nation's most formidable football teams during the early 20th century, winning seven Big Ten championships and two national championships. After Chicago forced him to retire at 70, Stagg found another coaching position at College of the Pacific, where he was forced to retire at 84. He found another job and never fully retired from coaching until he was 98. His marriage to his wife Stella­--his de facto assistant coach--lasted almost 70 years. Sports Illustrated wrote of him, "If any single individual can be said to have created today's game, Stagg is the man. He either invented outright or pioneered every aspect of the modern game from…the huddle, shift and tackling dummy to such refinements as the T-formation strategy." This biography tells the story of his life and many innovations, which made him one of the great pioneers of college football.