David J. Morrison – författare

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow?Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.From the Trade Paperback edition.

Profile of ten of the world's greatest business personalities - such as Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft and Andrew Grove of Intel, showing how they achieved profit zone.* Provides a road map to making more profit by focusing - or refocusing - on the customer.* Includes worksheets and checklists, as well as charts and graphs, to illustrate the authors' points.