David Marc – författare

Television in the Antenna Age is a brief, accessible, and engaging overview of the medium's history and development in the US.Integrating three major concerns—television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life. Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

Television in the Antenna Age is a brief, accessible, and engaging overview of the medium's history and development in the US.Integrating three major concerns—television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life. Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

In Demographic Vistas, David Marc shows how we can take television seriously within the humanist tradition while enjoying it on its own terms. To deal with the barrage of messages from television's chaotic history, Marc adapts tools of theatrical and literary criticism to focus on key personalities and genres in ways that reward serious students and casual viewers alike.This updated edition includes a new foreword by Horace Newcomb and a new introduction by the author that discusses the ways in which the nature of television criticism has changed since the book's original publication in 1984. A new final chapter explores the paradox of the diminishing importance of over-the-air broadcasting during the period of television's greatest expansion, which has been brought about by complex technologies such as cable, videocassette recorders, and online services.

Leveling the Playing Field tells the story of the African American members of the 1969–70 Syracuse University football team who petitioned for racial equality on their team. The petition had four demands: access to the same academic tutoring made available to their white teammates; better medical care for all team members; starting assignments based on merit rather than race; and a discernible effort to racially integrate the coaching staff, which had been all white since 1898. The players’ charges of racial disparity were fiercely contested by many of the white players on the team, and the debate spilled into the newspapers and drew protests from around the country. Mistakenly called the "Syracuse 8" by media reports in the 1970s, the nine players who signed the petition did not receive a response allowing or even acknowledging their demands. They boycotted the spring 1970 practice, and Coach Ben Schwartzwalder, a deeply beloved figure on campus and a Hall of Fame football coach nearing retirement, banned seven of the players from the team. As tensions escalated, white players staged a day-long walkout in support of the coaching staff, and an enhanced police presence was required at home games. Extensive interviews with each player offer a firsthand account of their decision to stand their ground while knowing it would jeopardize their professional football career. They discuss with candor the ways in which the boycott profoundly changed the course of their lives. In Leveling the Playing Field, Marc chronicles this contentious moment in Syracuse University’s history and tells the story through the eyes of the players who demanded change for themselves and for those who would follow them.