David Reed – författare & böcker

Supernatural: Bobby Singer's Guide to Hunting

Häftad, Engelska, 2011

169 kr

Skickas

Bobby Singer has been a hunter since Sam and Dean Winchester were in diapers, and he's hunted every monster, spirit and demon there is. He's become a surrogate father to Dean and Sam, and their most trusted ally. They count on his knowledge to get them out of jams, but now that knowledge is disappearing-something is stealing Bobby's memories! With only hours until he becomes a gibbering vegetable, Bobby must write down everything he's learned in over twenty years on the job. If he fails, all his experience will be gone forever. If he's lucky, he may even track down the creature that got him in this mess in the first place.

Improvise for Real

The Complete Method for All Instruments

AvDavid Reed

Häftad, Engelska, 2013

323 kr

Skickas inom 5-8 vardagar

Supernatural: Bobby Singer's Guide to Hunting

AvDavid Reed

E-bok

Engelska, 2011

102 kr

Läs direkt efter köp

My name is Bobby Singer. In twenty-four hours I’m gonna lose my memory. So here’s everything you need to know.

Monsters, demons, angels, vampires, the boogeyman under your bed: I’ve seen it, I’ve hunted it, I’ve killed it. I’m not the only hunter out here, but there aren’t as many as there used to be. Not near as many as there need to be. I’ve learned everything I can about every damned critter that walks, crawls, or flies, and I’m not gonna let that all be for nothing. I’m not going down without a fight. I’m not letting everything I’ve learned disappear. So that’s what you’re holding in your hands—everything I know. Anything that’d be useful for Sam, Dean, and the hunters that come after me.

It’s a guide to hunting...it’s a guide to me. My last will and testament. Ya idjits.

Mary Jane Jacob, Glenn Adamson, Svetlana Alpers, John Badlessari, Alice Bellony–rewold, Mary Bergstein, Walead Beshty, Andrea Bowers, Daniel Buren, Rochelle Feinstein, David J Getsy, Michelle Grabner, Rodney Graham, Amy Granat, Karl Haendel, Rachel Harrison, Caroline A Jones, Suzanne Lacy, Thomas Lawson, Lynn Lester Hershman, Shana Lutker, Annika Marie, Courtney Martin, Carrie Moyer, Bruce Nauman, Michael Peppiatt, David Reed, Lane Relyea, David Robbins, Judith Rodenbeck, Joe Scanlan, Brenda Schmahmann, Carolee Schneemann, Barry Schwabsky, Katy Siegel, Howard Singerman, Michael Smith, Buzz Spector, Frances Stark, Robert Storr, Charline Von Heyl, Majorie Welish, James Welling, Brian Winkenweder, John Wood, Mary Jane Jacob - Studio Reader – On the Space of Artists, Häftad

Studio Reader – On the Space of Artists

AvMary Jane Jacob,Glenn Adamsonm. fl.

Häftad, Engelska, 2010

330 kr

Skickas inom 5-8 vardagar

The image of a tortured genius working in near isolation has long dominated our conceptions of the artist's studio. Examples are abound: think Jackson Pollock dripping resin on a cicada carcass in his shed in the Hamptons. But times have changed; ever since Andy Warhol declared his art space a 'factory', artists have begun to envision themselves as the leaders of production teams, and their sense of what it means to be in the studio has altered just as dramatically as their practices. "The Studio Reader" pulls back the curtain from the art world to reveal the real activities behind artistic production. What does it mean to be in the studio? What is the space of the studio in the artist's practice? How do studios help artists envision their agency and, beyond that, their own lives? This forward-thinking anthology features an all-star array of contributors, ranging from Svetlana Alpers, Bruce Nauman, and Robert Storr to Daniel Buren, Carolee Schneemann, and Buzz Spector, each of whom locates the studio both spatially and conceptually - at the center of an art world that careens across institutions, markets, and disciplines.A companion for anyone engaged with the spectacular sites of art at its making, "The Studio Reader" reconsiders this crucial space as an actual way of being that illuminates our understanding of both artists and the world they inhabit.

Structural Adjustment And The Environment

AvDavid Reed

Häftad, Engelska, 2024

556 kr

Skickas inom 10-15 vardagar

This book focuses on the environmental impacts of structural adjustment in specific developing countries and assesses the contribution of policy-based lending to putting countries on a sustainable development path.

Figures of Thought

Mathematics and Mathematical Texts

AvDavid Reed

Inbunden, Engelska, 1994

2 429 kr

Skickas inom 10-15 vardagar

Rarely has the history or philosophy of mathematics been written about by mathematicians, and the analysis of mathematical texts themselves has been an area almost entirely unexplored. Figures of Thought looks at ways in which mathematical works can be read as texts, examines their textual strategies and demonstrates that such readings provide a rich source of philosophical issues regarding mathematics: issues which traditional approaches to the history and philosophy of mathematics have neglected.David Reed, a professional mathematician himself, offers the first sustained and critical attempt to find a consistent argument or narrative thread in mathematical texts. In doing so he develops new and fascinating interpretations of mathematicians' work throughout history, from an in-depth analysis of Euclid's Elements, to the mathematics of Descartes and right up to the work of contemporary mathematicians such as Grothendeick. He also traces the implications of this approach to the understanding of the history and development of mathematics.

Structural Adjustment, the Environment and Sustainable Development

AvDavid Reed

Häftad, Engelska, 2013

718 kr

Skickas inom 10-15 vardagar

This is a pioneering study which should serve as a model for future research and will to a wide audience' Dharam Ghai, Director United Nations Research Institute for Social Development Structural Adjustment and the Environment (Earthscan, 1992) was the first book to fully examine the effects of 'structural adjustment programmes the economic reform policies required by the World Bank and IMF as part of their lending operations with borrowing countries. To widespread Critical acclaim it exposed the damaging environmental and social effects of structural adjustment policies, and called for a thorough revision of the then-current development policy.This new work; Structural Adjustment, the Environment and sustainable Development is a major step forward in the study of structural adjustment policies. It looks in detail at new research and analysis into their effects, and incorporates recent studies by a wide range of academics and policy-makers, leading experts and institutes. Focusing on nine in-depth case studies, the book examines the complex links between macroeconomic policies, social impacts and environmental outcomes, and takes a forward-looking perspective in outlining the alternatives to current structural adjustment policies.Review quotes for Structural Adjustment and the Environment 'Should be essential reading for all students of development' Third World Planning Review 'Breaks new ground in the debate on structural adjustment generally. and in the environment/development debate' International Affairs 'The most substantial contribution to date to what is undoubtedly an important area' Development and ChangeDavid Reed is director of the Macroeconomics for Sustainable Development Programme of WWF International, and editor of Structural Adjustment and the Environment (Earthscan, 1992).Originally published in 1996

Figures of Thought

Mathematics and Mathematical Texts

AvDavid Reed

Häftad, Engelska, 2013

824 kr

Skickas inom 10-15 vardagar

Rarely has the history or philosophy of mathematics been written about by mathematicians, and the analysis of mathematical texts themselves has been an area almost entirely unexplored. Figures of Thought looks at ways in which mathematical works can be read as texts, examines their textual strategies and demonstrates that such readings provide a rich source of philosophical issues regarding mathematics: issues which traditional approaches to the history and philosophy of mathematics have neglected.David Reed, a professional mathematician himself, offers the first sustained and critical attempt to find a consistent argument or narrative thread in mathematical texts. In doing so he develops new and fascinating interpretations of mathematicians' work throughout history, from an in-depth analysis of Euclid's Elements, to the mathematics of Descartes and right up to the work of contemporary mathematicians such as Grothendeick. He also traces the implications of this approach to the understanding of the history and development of mathematics.

Parallel Gospels in Harmony - with Study Guide

AvDavid Reed

Häftad, Engelska, 2009

266 kr

Skickas inom 5-8 vardagar

Ford Farm Toys

AvDavid Reed

Häftad, Engelska, 2003

350 kr

Skickas inom 3-6 vardagar

Here it is, everything you always wanted to know about Ford farm toys! This colorful book contains detailed information on Ford toys from the early 1900s through the present day, manufactured by companies in the United States as well as abroad including names like Fordson, Ertl, Arcade, Tootsie Toy, and New Holland among others. Here are miniature Ford tractors, industrial equipment, lawn and garden equipment, farm sets and dealer trucks most of which have been produced in full scale by Ford. Toy enthusiast, farm collectors, and modelers are sure to find happy memories of their childhoods in this comprehensive volume. Over 300 full color photos are complemented by humorous anecdotes. A price guide for all models shown is included with the captions.

Mortgages 101

Quick Answers to Over 250 Critical Questions About Your Home Loan

AvDavid Reed

Häftad, Engelska, 2008

143 kr

Skickas inom 5-8 vardagar

Real Estate Investor's Guide to Financing

Insider Advice for Making the Most Money on Every Deal

AvDavid Reed

E-bok

Engelska, 2008

214 kr

Läs direkt efter köp

To get the biggest return, real estate investors need the right financing. And as they buy multiple properties, their debt to equity rises, making it more difficult to get the kind of deal they need. As many investors have learned the hard way, getting the wrong financing can wipe out their profits, hold them back from selling because of a lack of equity, or force them to try to sell for more than the market will bear. The Real Estate Investor''s Guide to Financing is the one book that shows readers how to get the right financial package for the biggest return on their investment. As a respected author and mortgage banker, David Reed has spent more than 20 years helping investors finance their properties. Here, he offers advice on such crucial topics as: * financing options for different property types * the financial implications of renting vs. flipping * setting rental rates * the challenges and benefits of being a landlord, including rent loss coverage * the pros and cons of having partners * tips on financing a second home, duplex, multi-family unit, or condo Complete with essential advice on financing and a glossary of investment terms, this is the one guide that will help readers start making real money.

Decoding the New Mortgage Market

Insider Secrets for Getting the Best Loan Without Getting Ripped Off

AvDavid Reed

E-bok

Engelska, 2009

214 kr

Läs direkt efter köp

The housing market is in turmoil, but if there’s a silver lining, it’s the fact that purchase prices are at historic lows. Sure, there are still plenty of predatory lenders waiting to exploit the naïve potential buyer, but those who do their homework will be rewarded with a fair price and manageable mortgage terms. Decoding the New Mortgage Market is a map to finding the best and most realistic mortgage deals while navigating past potential obstacles and traps. Filled with money-saving advice, this practical guide will help prospective buyers understand: • How new lending and underwriting rules affect today’s homebuyer • Different loan types and lending institutions • Credit issues and other qualifying factors • Creative down-payment solutions • How to reduce closing costs and other fees Because lenders and buyers alike have gotten “burned” in the mortgage crisis, finding and qualifying for a manageable loan may now be more difficult. Readers will find that Decoding the New Mortgage Market makes the search both easier and more fruitful, and that their dreams of home ownership are still within their reach.

Mortgage Confidential

What You Need to Know That Your Lender Won''t Tell You

AvDavid Reed

E-bok

Engelska, 2010

202 kr

Läs direkt efter köp

Anyone who wants to get the best deal when financing a home needs to be armed with a little insider advice. The second edition of Mortgage Confidential lets readers in on what lenders really look for before they approve a loan, options they won’t often divulge, which costs they have control over, and little-known sources of down payment money. Including up-to-the-minute information on new licensing and disclosure rules and the latest eligibility requirements, the book shows readers how to: Complete the loan application to maximize their chances of approval • Steer clear of credit repair scams • Pay zero closing costs • Qualify for the lowest rates • Avoid origination charges • Determine whether paying “points” can save them money • Identify a “rip-off” loan program • Refinance—even if their equity has dropped • And more! Whether looking into securing a mortgage for the first time or seeking to refinance, Mortgage Confidential gives readers the confidence and information necessary to get through this complicated process and find the ideal loan for their needs.

Mortgages 101

Quick Answers to Over 250 Critical Questions About Your Home Loan

AvDavid Reed

Häftad, Engelska, 2018

186 kr

Skickas inom 5-8 vardagar

Questions about the mortgage process seem so complex and intimidating, yet they must be worked through achieve the American Dream of home ownership. Thankfully, this guide eliminates the confusion and stress with clear-cut answers to all your questions.How much house can you afford (or not afford)? Is every mortgage loan the same, or are there specifics to look for that meet your individual needs? How can you increase your chances of getting those almost unbelievable rates you see banks advertising? Is there any end to the paperwork? Because unless you're sitting on a pile of cash, chances are you'll need to take out a mortgage when you’re ready to buy your next home.In Mortgages 101, you will find the latest information on:Application proceduresOnline lendersNew loan and government programsQualifying requirementsZero-down optionsGuidelines for self-employed borrowersIn this one-stop reference, find everything you need to know from a wide range of mortgage topics. From negotiating the best deal to saving on closing costs, Mortgages 101 supplies the answers and assistance for everything you need until the day you walk through your new front door!

Mortgages 101

Quick Answers to Over 250 Critical Questions About Your Home Loan

AvDavid Reed

E-bok

Engelska, 2018

260 kr

Läs direkt efter köp

Questions about the mortgage process seem so complex and intimidating, yet they must be worked through achieve the American Dream of home ownership. Thankfully, this guide eliminates the confusion and stress with clear-cut answers to all your questions.

How much house can you afford (or not afford)? Is every mortgage loan the same, or are there specifics to look for that meet your individual needs? How can you increase your chances of getting those almost unbelievable rates you see banks advertising? Is there any end to the paperwork? Because unless you''re sitting on a pile of cash, chances are you''ll need to take out a mortgage when you’re ready to buy your next home.

In Mortgages 101, you will find the latest information on:

Application proceduresOnline lendersNew loan and government programsQualifying requirementsZero-down optionsGuidelines for self-employed borrowers

In this one-stop reference, find everything you need to know from a wide range of mortgage topics. From negotiating the best deal to saving on closing costs, Mortgages 101 supplies the answers and assistance for everything you need until the day you walk through your new front door!

Your Successful Career as a Mortgage Broker

AvDavid Reed

Häftad, Engelska, 2018

258 kr

Skickas inom 5-8 vardagar

Mortgage banking is one of the fastest growing industries in the country. In the next few years, home purchases are expected to run into the trillions, creating more opportunity than ever for people seeking a career in this profitable industry. Real estate author, columnist, and veteran mortgage banker. David Reed offers practical advice on licensing and educational requirements, as well as valuable guidance on the different career options available as a mortgage broker, mortgage banker, correspondent mortgage banker, and more. Aspiring mortgage brokers will also discover how to: * Quote interest rates * Get approved by wholesale lenders * Negotiate the steps of the loan process * Market and prospect successfully Detailed and informative, Your Successful Career as a Mortage Broker is an invaluable tool for creating a brilliant career in an ever-changing, ever-growing field.

Real Estate Investor's Guide to Financing

Insider Advice for Making the Most Money on Every Deal

AvDavid Reed

Häftad, Engelska, 2018

186 kr

Skickas inom 5-8 vardagar

To get the biggest return, real estate investors need the right financing. And as they buy multiple properties, their debt to equity rises, making it more difficult to get the kind of deal they need. As many investors have learned the hard way, getting the wrong financing can wipe out their profits, hold them back from selling because of a lack of equity, or force them to try to sell for more than the market will bear. The Real Estate Investor's Guide to Financing is the one book that shows readers how to get the right financial package for the biggest return on their investment. As a respected author and mortgage banker, David Reed has spent more than 20 years helping investors finance their properties. Here, he offers advice on such crucial topics as: * financing options for different property types * the financial implications of renting vs. flipping * setting rental rates * the challenges and benefits of being a landlord, including rent loss coverage * the pros and cons of having partners * tips on financing a second home, duplex, multi-family unit, or condo Complete with essential advice on financing and a glossary of investment terms, this is the one guide that will help readers start making real money.

Becoming Data Literate

Building a great business, culture and leadership through data and analytics

AvDavid Reed

Häftad, Engelska, 2021

160 kr

Skickas inom 7-10 vardagar

Data is a must-have for any business looking to thrive. So is having leadership who 'get' data and use it to support their decision-making.But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

Becoming Data Literate

Building a great business, culture and leadership through data and analytics

AvDavid Reed

E-bok

Engelska, 2021

229 kr

Läs direkt efter köp

Data is a must-have for any business looking to thrive. So is having leadership who ''get'' data and use it to support their decision-making.But how do you embed the use of data and analytics across your organisation so they truly support every process end-to-end?Becoming data literate in this way is a journey that involves vision, strategy, value creation, culture and data foundations. With an evidence-based framework to guide you, this book lays out a roadmap to ensure you get where you need to go.

Improvisa de Verdad

El método completo para todos los instrumentos

AvDavid Reed

Häftad, Spanska, 2013

297 kr

Skickas inom 5-8 vardagar

Structural Adjustment And The Environment

AvDavid Reed

E-bok

PDF, Engelska, 2019

656 kr

Läs direkt efter köp

A publication having a provocative avocation, as does this book, is possible only with the support and sharp minds of many dedicated professionals. Contributions from colleagues on five continents enabled this research endeavor to mature from an urgent although poorly formulated idea some three years ago to a serious study of the environmental impacts of policy-based lending. It is nothing short of a privilege to have benefited from the dedication and support of so many gifted colleagues who helped steer this study through methodological, political, and logistical thickets of many kinds.

Structural Adjustment And The Environment

AvDavid Reed

E-bok

Engelska, 2019

656 kr

Läs direkt efter köp

A publication having a provocative avocation, as does this book, is possible only with the support and sharp minds of many dedicated professionals. Contributions from colleagues on five continents enabled this research endeavor to mature from an urgent although poorly formulated idea some three years ago to a serious study of the environmental impacts of policy-based lending. It is nothing short of a privilege to have benefited from the dedication and support of so many gifted colleagues who helped steer this study through methodological, political, and logistical thickets of many kinds.

Economic Change Governance and Natural Resource Wealth

The Political Economy of Change in Southern Africa

AvDavid Reed

E-bok

Engelska, 2023

521 kr

Läs direkt efter köp

This volume analyzes the ways in which natural resource wealth has shaped authoritarian political regimes and statist economic systems in the countries of southern Africa in the post-colonial period. It consists of five essays. The first sets out the historical framework and emergence of natural resources as the crucial driver of economies in sub-Saharan Africa. Three essays, drawing on in-country research, focus on Tanzania, Zambia and Zimbabwe. They show how this explains the economic evolution of those countries - in particular, the impacts of economic and institutional changes on the bulk of the population, the rural poor. The final essay explores the nature of the changes and their neoliberal economic context, and the ways in which their harmful consequences might be relieved.

Economic Change Governance and Natural Resource Wealth

The Political Economy of Change in Southern Africa

AvDavid Reed

E-bok

PDF, Engelska, 2023

503 kr

Läs direkt efter köp

This volume analyzes the ways in which natural resource wealth has shaped authoritarian political regimes and statist economic systems in the countries of southern Africa in the post-colonial period. It consists of five essays. The first sets out the historical framework and emergence of natural resources as the crucial driver of economies in sub-Saharan Africa. Three essays, drawing on in-country research, focus on Tanzania, Zambia and Zimbabwe. They show how this explains the economic evolution of those countries - in particular, the impacts of economic and institutional changes on the bulk of the population, the rural poor. The final essay explores the nature of the changes and their neoliberal economic context, and the ways in which their harmful consequences might be relieved.

Structural Adjustment, the Environment and Sustainable Development

AvDavid Reed

E-bok

PDF, Engelska, 2013

758 kr

Läs direkt efter köp

This is a pioneering study which should serve as a model for future research and will to a wide audience'' Dharam Ghai, Director United Nations Research Institute for Social Development Structural Adjustment and the Environment (Earthscan, 1992) was the first book to fully examine the effects of ''structural adjustment programmes the economic reform policies required by the World Bank and IMF as part of their lending operations with borrowing countries. To widespread Critical acclaim it exposed the damaging environmental and social effects of structural adjustment policies, and called for a thorough revision of the then-current development policy.

This new work; Structural Adjustment, the Environment and sustainable Development is a major step forward in the study of structural adjustment policies. It looks in detail at new research and analysis into their effects, and incorporates recent studies by a wide range of academics and policy-makers, leading experts and institutes. Focusing on nine in-depth case studies, the book examines the complex links between macroeconomic policies, social impacts and environmental outcomes, and takes a forward-looking perspective in outlining the alternatives to current structural adjustment policies.

Review quotes for Structural Adjustment and the Environment ''Should be essential reading for all students of development'' Third World Planning Review ''Breaks new ground in the debate on structural adjustment generally. and in the environment/development debate'' International Affairs ''The most substantial contribution to date to what is undoubtedly an important area'' Development and Change

David Reed is director of the Macroeconomics for Sustainable Development Programme of WWF International, and editor of Structural Adjustment and the Environment (Earthscan, 1992).

Originally published in 1996

Structural Adjustment, the Environment and Sustainable Development

AvDavid Reed

E-bok

Engelska, 2013

758 kr

Läs direkt efter köp

This is a pioneering study which should serve as a model for future research and will to a wide audience'' Dharam Ghai, Director United Nations Research Institute for Social Development Structural Adjustment and the Environment (Earthscan, 1992) was the first book to fully examine the effects of ''structural adjustment programmes the economic reform policies required by the World Bank and IMF as part of their lending operations with borrowing countries. To widespread Critical acclaim it exposed the damaging environmental and social effects of structural adjustment policies, and called for a thorough revision of the then-current development policy.

This new work; Structural Adjustment, the Environment and sustainable Development is a major step forward in the study of structural adjustment policies. It looks in detail at new research and analysis into their effects, and incorporates recent studies by a wide range of academics and policy-makers, leading experts and institutes. Focusing on nine in-depth case studies, the book examines the complex links between macroeconomic policies, social impacts and environmental outcomes, and takes a forward-looking perspective in outlining the alternatives to current structural adjustment policies.

Review quotes for Structural Adjustment and the Environment ''Should be essential reading for all students of development'' Third World Planning Review ''Breaks new ground in the debate on structural adjustment generally. and in the environment/development debate'' International Affairs ''The most substantial contribution to date to what is undoubtedly an important area'' Development and Change

David Reed is director of the Macroeconomics for Sustainable Development Programme of WWF International, and editor of Structural Adjustment and the Environment (Earthscan, 1992).

Originally published in 1996

Figures of Thought

Mathematics and Mathematical Texts

AvDavid Reed

E-bok

Engelska, 2003

975 kr

Läs direkt efter köp

Rarely has the history or philosophy of mathematics been written about by mathematicians, and the analysis of mathematical texts themselves has been an area almost entirely unexplored. Figures of Thought looks at ways in which mathematical works can be read as texts, examines their textual strategies and demonstrates that such readings provide a rich source of philosophical issues regarding mathematics: issues which traditional approaches to the history and philosophy of mathematics have neglected. David Reed, a professional mathematician himself, offers the first sustained and critical attempt to find a consistent argument or narrative thread in mathematical texts. In doing so he develops new and fascinating interpretations of mathematicians'' work throughout history, from an in-depth analysis of Euclid''s Elements, to the mathematics of Descartes and right up to the work of contemporary mathematicians such as Grothendeick. He also traces the implications of this approach to the understanding of the history and development of mathematics.

Figures of Thought

Mathematics and Mathematical Texts

AvDavid Reed

E-bok

PDF, Engelska, 2003

975 kr

Läs direkt efter köp

Rarely has the history or philosophy of mathematics been written about by mathematicians, and the analysis of mathematical texts themselves has been an area almost entirely unexplored. Figures of Thought looks at ways in which mathematical works can be read as texts, examines their textual strategies and demonstrates that such readings provide a rich source of philosophical issues regarding mathematics: issues which traditional approaches to the history and philosophy of mathematics have neglected. David Reed, a professional mathematician himself, offers the first sustained and critical attempt to find a consistent argument or narrative thread in mathematical texts. In doing so he develops new and fascinating interpretations of mathematicians'' work throughout history, from an in-depth analysis of Euclid''s Elements, to the mathematics of Descartes and right up to the work of contemporary mathematicians such as Grothendeick. He also traces the implications of this approach to the understanding of the history and development of mathematics.

Fundamentals of Corporate Communications

AvDavid Reed,Richard Dolphin

E-bok

Engelska, 2009

1 247 kr

Läs direkt efter köp

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples.The book demonstrates how corporate communications affects today''s marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis* Who should be communicator and whyThe book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.