"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and IndistractableThe rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Unlock the true power of collaboration within Scrum Teams and beyond with this practical guide packed with tips, tools, and real-life scenarios to elevate your facilitation skills.

Scrum requires healthy collaboration, not just between the members of the Scrum Team, but also between the Scrum Team and its stakeholders to gather feedback and input. Collaboration is the heart of thriving Scrum Teams, but most available resources on collaboration focus solely on meeting formats and neglect to show how Scrum Teams truly harmonize their efforts and make informed decisions effectively.

This book bridges the gap by not only providing effective facilitation techniques but also delving into the how and why of facilitation--all geared toward improving effectiveness, achieving impactful outcomes, and helping Scrum Teams work through challenges.

Obtain tools and insights for Scrum Teams to better facilitate team interactions to leverage group diversity. Learn from real-world scenarios that illustrate common Scrum Team challenges and how they can be overcome with effective and timely facilitation. Discover comprehensive facilitation approaches accompanied with effective guidance on when to use them, how they can be combined, and how they can help to achieve desired outcomes.

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who''s done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who''s done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

People are conditioned culturally from an early age, with each of us developing a set of values and behaviors that differ from those in other parts of the world. When adopting Agile, do cultural behaviors and values prevail, or is there a universal “Agile culture”? How have people from different cultures adopted Agile to suit them? Are some cultures naturally more suited to adopting Agile than others? Adopting Agile Across Borders answers all of that and more.Teams in all industries are more globally distributed and diverse than ever. Authors Glaudia Califano and David Spinks reveal how people across the world have embraced Agile values alongside their own cultural values, and what this means for the adoption of Agile. In Adopting Agile Across Borders, a rich array of experiences are shared through real-life stories told by members of the global Agile community. Whether you are an Agile practitioner, a product manager, HR personnel, or simply someoneinterested in leading people more effectively, this book provides essential teamwork insights across the board. Califano and Spinks showcase case studies from around the world to address the opportunities provided by ever greater mobility and advances in technology. Adopting Agile Across Borders is here to ready you for a diverse, more connected future.What You Will LearnGain an awareness and understanding of different cultural types, behaviours, and communication styles See how diversity spans a much wider set of factors than nationality, race, and genderDiscover how multi-cultural Agile teams can reach high-performing states by acknowledging their diversity and finding ways to better integrate with one anotherWho This Book Is ForAgile practitioners, scrum masters, Agile coaches, product owners, team members, product managers, and anyone responsible for, or interestedin, leading people.

People are conditioned culturally from an early age, with each of us developing a set of values and behaviors that differ from those in other parts of the world. When adopting Agile, do cultural behaviors and values prevail, or is there a universal “Agile culture”? How have people from different cultures adopted Agile to suit them? Are some cultures naturally more suited to adopting Agile than others? Adopting Agile Across Borders answers all of that and more.

Teams in all industries are more globally distributed and diverse than ever. Authors Glaudia Califano and David Spinks reveal how people across the world have embraced Agile values alongside their own cultural values, and what this means for the adoption of Agile. In Adopting Agile Across Borders, a rich array of experiences are shared through real-life stories told by members of the global Agile community.

Whether you are an Agile practitioner, a product manager, HR personnel, or simply someoneinterested in leading people more effectively, this book provides essential teamwork insights across the board. Califano and Spinks showcase case studies from around the world to address the opportunities provided by ever greater mobility and advances in technology. Adopting Agile Across Borders is here to ready you for a diverse, more connected future.

What You Will LearnGain an awareness and understanding of different cultural types, behaviours, and communication styles See how diversity spans a much wider set of factors than nationality, race, and genderDiscover how multi-cultural Agile teams can reach high-performing states by acknowledging their diversity and finding ways to better integrate with one anotherWho This Book Is ForAgile practitioners, scrum masters, Agile coaches, product owners, team members, product managers, and anyone responsible for, or interestedin, leading people. 

The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence.

But how do you make the most out of a team’s different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people’s needs?

Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team’s chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.

What You''ll LearnDefine people’s real problems and needsCollaboratively create innovative ideasValidate product/feature ideas quickly and cheaply as a teamExplore a lightweight introduction to the techniques of modern product developmentWho This Book Is ForProduct Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value. 

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and IndistractableThe rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

Unlock the true power of collaboration within Scrum Teams and beyond with this practical guide packed with tips, tools, and real-life scenarios to elevate your facilitation skills.

Scrum requires healthy collaboration, not just between the members of the Scrum Team, but also between the Scrum Team and its stakeholders to gather feedback and input. Collaboration is the heart of thriving Scrum Teams, but most available resources on collaboration focus solely on meeting formats and neglect to show how Scrum Teams truly harmonize their efforts and make informed decisions effectively.

This book bridges the gap by not only providing effective facilitation techniques but also delving into the how and why of facilitation--all geared toward improving effectiveness, achieving impactful outcomes, and helping Scrum Teams work through challenges.

Obtain tools and insights for Scrum Teams to better facilitate team interactions to leverage group diversity. Learn from real-world scenarios that illustrate common Scrum Team challenges and how they can be overcome with effective and timely facilitation. Discover comprehensive facilitation approaches accompanied with effective guidance on when to use them, how they can be combined, and how they can help to achieve desired outcomes.

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who''s done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who''s done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.

People are conditioned culturally from an early age, with each of us developing a set of values and behaviors that differ from those in other parts of the world. When adopting Agile, do cultural behaviors and values prevail, or is there a universal “Agile culture”? How have people from different cultures adopted Agile to suit them? Are some cultures naturally more suited to adopting Agile than others? Adopting Agile Across Borders answers all of that and more.Teams in all industries are more globally distributed and diverse than ever. Authors Glaudia Califano and David Spinks reveal how people across the world have embraced Agile values alongside their own cultural values, and what this means for the adoption of Agile. In Adopting Agile Across Borders, a rich array of experiences are shared through real-life stories told by members of the global Agile community. Whether you are an Agile practitioner, a product manager, HR personnel, or simply someoneinterested in leading people more effectively, this book provides essential teamwork insights across the board. Califano and Spinks showcase case studies from around the world to address the opportunities provided by ever greater mobility and advances in technology. Adopting Agile Across Borders is here to ready you for a diverse, more connected future.What You Will LearnGain an awareness and understanding of different cultural types, behaviours, and communication styles See how diversity spans a much wider set of factors than nationality, race, and genderDiscover how multi-cultural Agile teams can reach high-performing states by acknowledging their diversity and finding ways to better integrate with one anotherWho This Book Is ForAgile practitioners, scrum masters, Agile coaches, product owners, team members, product managers, and anyone responsible for, or interestedin, leading people.

People are conditioned culturally from an early age, with each of us developing a set of values and behaviors that differ from those in other parts of the world. When adopting Agile, do cultural behaviors and values prevail, or is there a universal “Agile culture”? How have people from different cultures adopted Agile to suit them? Are some cultures naturally more suited to adopting Agile than others? Adopting Agile Across Borders answers all of that and more.

Teams in all industries are more globally distributed and diverse than ever. Authors Glaudia Califano and David Spinks reveal how people across the world have embraced Agile values alongside their own cultural values, and what this means for the adoption of Agile. In Adopting Agile Across Borders, a rich array of experiences are shared through real-life stories told by members of the global Agile community.

Whether you are an Agile practitioner, a product manager, HR personnel, or simply someoneinterested in leading people more effectively, this book provides essential teamwork insights across the board. Califano and Spinks showcase case studies from around the world to address the opportunities provided by ever greater mobility and advances in technology. Adopting Agile Across Borders is here to ready you for a diverse, more connected future.

What You Will LearnGain an awareness and understanding of different cultural types, behaviours, and communication styles See how diversity spans a much wider set of factors than nationality, race, and genderDiscover how multi-cultural Agile teams can reach high-performing states by acknowledging their diversity and finding ways to better integrate with one anotherWho This Book Is ForAgile practitioners, scrum masters, Agile coaches, product owners, team members, product managers, and anyone responsible for, or interestedin, leading people. 

The nature of product development is changing. The most successful innovations are those that come from teams of people who are exploring problems together. Teams that build meaningful releases of their products iteratively and incrementally are opening the door for early feedback so that decisions can be taken to persevere or pivot based on evidence.

But how do you make the most out of a team’s different perspectives, experiences and ideas? How can you instill a collaborative mindset in a product development team? How do you find out if your product idea actually has any value? How can you truly understand people’s needs?

Mastering Collaboration in a Product Team is a toolbox of proven techniques from the field for the whole product team to use together to find answers to these questions and more. It is filled with practical tools to maximize your team’s chances of success when developing products and services, from identifying opportunities, to the point of being able to confidently go into production.

What You''ll LearnDefine people’s real problems and needsCollaboratively create innovative ideasValidate product/feature ideas quickly and cheaply as a teamExplore a lightweight introduction to the techniques of modern product developmentWho This Book Is ForProduct Owners, Product Managers, Business Analysts, Development Team Members, Designers, Scrum Masters, Agile Coaches or anyone in a role responsible for designing, developing, or sustaining products or services, with the purpose of maximizing their value.