David T. McMahan - Böcker

Communication in Everyday Life, Fourth Edition remains the only introductory communication book to explore fundamental concepts, theories, and skills aimed at helping readers apply the material to their personal and professional lives--with a thematic integration of the relational perspective and a focus on demonstrating its direct relevance to their own everyday communication. This book helps readers develop a strong foundation in communication concepts, theory, and research, as well as practical communication skills such as listening, critical thinking, using technology to communicate, understanding nonverbal communication, creating persuasive strategies, and managing group conflict. The Fourth Edition also introduces readers to important emerging areas in communication studies, offering unique chapters on health communication and family communication. Ideal for the 21st-century, this book provides up-to-date insight into the communication topics central to everyday life.

This textbook examines the Internet as a communication system – the single most pervasive, involving, and global communication system ever created by human beings, with a host of political, economic, cognitive, and sociocultural implications. The Internet crosses all cultural boundaries and is the fastest growing global communication system ever witnessed. The text explores the ways in which the technology of the Internet, beyond its specific content, possesses its own message-generating capabilities that dramatically and decisively affect its users. Focusing on the power of media theories, the text explains, describes, interprets, and evaluates the Internet in insightful, useful, and thoughtful ways. The concepts, processes, functions, and outcomes of the Internet as a global communication technology are used as a way of testing the validity and reliability of media theories, and media theories are used as a way of identifying the powers and limitations of the Internet as a communication system. An overview of the Internet’s past and anticipated future is provided

This textbook examines the Internet as a communication system – the single most pervasive, involving, and global communication system ever created by human beings, with a host of political, economic, cognitive, and sociocultural implications. The Internet crosses all cultural boundaries and is the fastest growing global communication system ever witnessed. The text explores the ways in which the technology of the Internet, beyond its specific content, possesses its own message-generating capabilities that dramatically and decisively affect its users. Focusing on the power of media theories, the text explains, describes, interprets, and evaluates the Internet in insightful, useful, and thoughtful ways. The concepts, processes, functions, and outcomes of the Internet as a global communication technology are used as a way of testing the validity and reliability of media theories, and media theories are used as a way of identifying the powers and limitations of the Internet as a communication system. An overview of the Internet’s past and anticipated future is provided